Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Brands

Challenges of engaging young people in an on-demand world of infinite choice

Research into Gen Z’s attitudes towards advertising

Girls using smartphones outside a shop
The Top 100 Most Valuable Chinese Brands

Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.

EN 2017 BrandZ Top 100
Three quarters of ads don’t contain any kind of story

Why? When humans love stories

Teacher reading story book to children
A little bit of love goes a long way

People don’t love brands, but they do quite like them

Man at concert making heart symbol with hands
BrandZ 2016: Google regains top spot as most valuable global brand

While in the UK, Vodafone retains the No.1 position

Vodafone.svg-01
From The Archive

Post-Brexit, what can British brands learn from India’s BrandZ 2016?
View more

Results of the Kantar Worldpanel 2016 UK Brand Footprint ranking
View more

Latest Stories

A new Kantar poll suggests there is little appetite amongst Scottish people for a second independence referendum.

More than half of Labour voters think the party is “the best of a bad bunch” rather than “a good choice for Britain”.

Kantar Twitter TV Ratings for the week commencing 03rd April

Great Britain grocery share data from Kantar Worldpanel

Kantar Twitter TV Ratings for the week commencing 27th March

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences