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BrandZ Top 50 Chinese Brands

Millward Brown

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Source (Story.Master): Millward Brown

BrandZ Top 50 Chinese Brands

Business // Brands 04.12.2012

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Results of the third annual BrandZ Top 50 Most Valuable Chinese Brands study

Click on the infographic above (or download it below) to see the Top 50 Most Valuable Chinese Brands 2013.

The third annual BrandZ Top 50 Most Valuable Chinese Brands study, undertaken by Kantar company Millward Brown, shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock market.

Key Numbers

  • 1. China Mobile
  • 2. ICBC
  • 3. China Construction Bank
  • 4. Baidu
  • 5. Tencent

China is not immune to the global economic environment, and this year the total value of the BrandZ Top 50 Most Valuable Chinese Brands fell to US $320,224 million, down 1.6 percent on 2012. Despite this, brands continued to grow in importance. 

This year, China Mobile retains the number one spot in the rankings with a brand value of US $50,589 million. Leading financial institutions also continue to head up the rankings - with ICBC and China Construction Bank in positions two and three respectively.

China's technology brands have seen tremendous growth, as Chinese consumers spend even more time - and money - on Internet and mobile platforms. Baidu has moved up two positions to number four and Tencent has moved from position 10 to number five.

Visit the Millward Brown BrandZ webpage for more information.

Source : Millward Brown


Editor's Notes

  1. Journalists who want further information or additional BrandZ assets including: images and videos can contact: editor@kantar.com

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