Click on the infographic above (or download it below) to see the
Top 50 Most Valuable Chinese Brands 2013.
The third annual BrandZ Top 50 Most Valuable Chinese Brands
study, undertaken by Kantar company Millward Brown, shows that brands are becoming
more important to the Chinese consumer. Despite a challenging
economic environment, strong brands outperformed their competitors
and the broader stock market.
- 1. China Mobile
- 2. ICBC
- 3. China Construction Bank
- 4. Baidu
- 5. Tencent
China is not immune to the global economic environment, and this
year the total value of the BrandZ Top 50 Most Valuable Chinese
Brands fell to US $320,224 million, down 1.6 percent on 2012.
Despite this, brands continued to grow in importance.
This year, China Mobile retains the number one spot in the
rankings with a brand value of US $50,589 million. Leading
financial institutions also continue to head up the rankings - with
ICBC and China Construction Bank in positions two and three
China's technology brands have seen tremendous growth, as
Chinese consumers spend even more time - and money - on Internet
and mobile platforms. Baidu has moved up two positions to number
four and Tencent has moved from position 10 to number five.
Visit the Millward Brown BrandZ webpage for more