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UK Insights

Brits don’t brush as often

Fiona Abbott

Business Unit Director – Usage

Health 29.10.2015 / 09:00


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Great Britain and Russia bottom of the global teeth brushing league

It's a bit of a joke amongst our American cousins that British people have bad teeth, but when comparing Kantar Worldpanel data from 10 different countries, it's the Russians who brush their teeth least. It is a close run thing though, Russians brush 11.4 times a week on average, with Brits next at 11.7 times a week.

The Brazilians top the league, brushing 16.6 times a week on average, followed by Italians (13.4 times a week), China (13.2) and Poland (13.2). American brush an average of 12.2 times a week.

When looking for reasons why British people brush their teeth less than some other countries, we can examine the dental problems people say they've experienced over the past six months. It may be that Brits are just less concerned about dental hygiene, for example, only 9.6% of Brits say they've experienced bad breath in the past six months, the lowest figure from all 10 countries we studied. British people also record lower levels of tooth decay than many other countries, 12%, compared to an average of 20%. Britain also has the highest percentage of people recording 'none of the above' when given a list of dental problems (34%).

Source : Kantar Worldpanel

Editor's Notes

The data used in this story comes from our Kantar Worldpanel usage consumer panel, on which we continually measure the consumption behaviour of 10,000 demographically-representative individuals in Great Britain. 

For more information, contact us.

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