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UK Insights

British women have healthcare trust and knowledge gap

Claire Davies

Former editor and head of content

Health 23.04.2015 / 17:35

The Power of the Purse infographic

Majority of UK women lack confidence in the healthcare decisions they make

British women make the vast majority of healthcare decisions for themselves and others, but 63% of them lack confidence in the healthcare decisions they make.

Women as primary decision-makers or "Chief Medical Officers" for the health and wellness of others, say they lack the tools to make informed decisions. More than half of women (53% across the markets) think they can get the best health information from the internet, but 31% of these women do not trust the information they receive online.

The Power of the Purse study, conducted across the US, UK, Germany, Japan, and Brazil by the Center for Talent Innovation (CTI) in partnership with Kantar Health, found that the majority of British women do not trust pharmaceutical companies (85%) or insurers (85%), and one-third (38%) do not fully trust their own primary healthcare providers.

To address women's lack of trust in the message and the messenger, doctors, pharmacists, pharmaceutical companies and insurance providers need to change their behaviours. In particular the report uncovers some key areas where the healthcare industry can garner trust and satisfaction:

  • Report test results in an understandable way
  • Discuss preventative care and be proactive
  • Make preventative care affordable
  • Ask about and listens to concerns/questions
  • Provide clear information along with the prescription to help their patients understand the risks and side effects
  • Provide gender and ethnic-specific drug recommendations

To view the report findings in full, visit

"As the Chief Medical Officer of my own family, I understand all too well how frustrating and overwhelming it can be to both an educated expert and an advocate for my and my family's health and wellbeing," says Lynnette Cooke, CEO of Kantar Health. "It's my hope that the insights uncovered by this report can help the pharma industry, insurance companies, healthcare providers, patients and caregivers work in concert to empower women to make informed healthcare decisions and ultimately improve the health and quality of life for them and their families."

Source : Kantar Health

Editor's Notes

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