Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Europe on the Run

Marie Dollé

Digital manager and head of content

Health 18.05.2017 / 09:00

Sports_Relief2

Cracking the data on this growing fitness trend

Color Runs, Mud Days, Marathons, 5Ks, Fun Runs … you name it, if it involves running, Europeans are onboard. This growing infatuation comes on the heels (no pun intended) of a running resurrection of sorts. The advent of “running shoes” in the late 70s and the marketing blitz that followed, created the first mainstream adoption of running as a sport/hobby/leisure activity. While it never fully disappeared by any means, it lost momentum and caché in the 90s. Now, the 21st century has dusted off the idea and reenergized it with a serious dose of creativity and technology.

Running _1

Brands like Nike and Adidas have completely redefined their marketing and tech-based product offerings to engage their customers on social media and attract them to their communities. In fact, Nike launched its own social network called Nike+ to forward its evolving fitness ambitions.

Running _2

In short, Running is trending in Europe, so we dug into our data from France, Spain, Germany, and Great Britain to learn more.

Running _3

Source : Kantar Media


Editor's Notes

For more information, please contact us.

Latest Stories

Kantar Twitter TV Ratings for the week commencing 10th July

Kantar Twitter TV Ratings Wimbledon round up

Kantar Twitter TV Ratings for the week commencing 03rd July

The retailer turns to TV for its biggest sales day

Amazon is looking to top last year's success and lock in loyalty.

Related Content