Online sales in the UK have grown by 20% between 2013 and 2014,
ahead of a total market growth of 1%, revealing huge opportunities
for FMCG (Fast Moving Consumer Goods) retailers to use ecommerce to
The Kantar Worldpanel report 'Accelerating the growth of
e-commerce, 2015 Edition' reveals that online FMCG sales
accounted for 6% of the UK market in 2014, up from 5% in 2013.
Globally, online FMCG sales will hit $130 billion by the end of
2025 and Kantar Worldpanel estimates online purchasing will reach
at least 10% in the UK, 15% in China and 30% in South Korea.
The report is based on in-depth analysis of the purchasing
habits of 100,000 shoppers in ten of the biggest online FMCG
markets and identifies the need for retailers and brands to
prioritise their e-commerce strategies to take advantage of the
real opportunities that e-commerce brings:
With only 1 in 4 shoppers buying online on a global level, there
is enormous headroom for growth. South Korea is a great example of
e-commerce potential becoming reality: 58.9% of South Korean
households buy FMCG products online at least once a year. In the
UK, France and Spain, nearly one out of 4 households buy online but
the UK supermarkets are trailblazing in building repetition.
An average online shopper in the UK spends £43 per trip online
compared to the £10 spent per trip in a brick and mortar store -
over four times more.
Source : Kantar Worldpanel