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Kantar World

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Interactive data visualisation of some of our most useful consumers data

Welcome to Kantar World, an interactive data visualisation of some of the most frequently sought and useful Kantar data about countries and consumers around the globe.

It's simplicity itself to use. Just select a dataset from the drop-down menu. You can choose from:

Economic data

  • Unemployment rates
  • GDP growth
  • Car ownership - data from Kantar Media TGI
  • Mobile phone ownership - data from Kantar Media TGI
  • Internet use - data from Kantar Media TGI

"Emotional" data

  • Happiness score
  • Well-being rating

Health data

  • Cardiac prevalence
  • Physical health satisfaction

The data will appear by country, with the countries colour-coded by global region. You can choose to order the data either by region (in the shape of a world map) or as a ranking from greatest to least. In either case, hover your mouse over the name of relevant country to view the statistic.

We'll be looking to expand this feature over time. What topics would you like to see added to Kantar World? Contact us at

Source : Kantar

Editor's Notes

Kantar Media TGI data covers 63 countries, over 500 product categories and draws from a total of more than 707,000 respondents. Download the TGI Global Product Usage Guide for free.

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