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UK Insights

Love for the Queen on her 90th birthday

Samantha Scruggs

Brand and Communications Manager, Kantar

Leisure 21.04.2016 / 13:00

Image of the Queen and Prince Phillip

71% of Brits think she’s doing a good job

As the Queen celebrates her 90th birthday, marking 64 years in power, here at Kantar we’ve been looking at how people feel about the Queen, and if they are celebrating her birthday.

A poll by Kantar’s Lightspeed GMI found 71% of Brits think the Queen is doing a good job (45% - very good). Just 3% of respondents feel the Queen is doing a bad job (2% - very bad).

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Although the majority of respondents feel the Queen is doing a good job, not many will be celebrating her birthday. Only 15% confirmed ‘Yes’, whilst 84% of Brits reported ‘No’. Of those confirmed as celebrating the Queen’s birthday, 4% plan to celebrate at a public party or event, and 11% in private or with family. Official birthday celebrations are held in the UK in May and June.

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Rosie Hawkins, from Kantar’s TNS, has been looking at the long term brand management and legacy of the ‘royal brand’: “The Queen has reigned through decades of change and still stands strong at 90 years old because the royal brand has kept hold of the stories that people really care about; love, loyalty, family and a firm hold of British tradition.”

Source : Kantar, Lightspeed, Kantar TNS

Editor's Notes

Kantar's Lightspeed GMI polled 5,554 people online between 20th and 21st April 2015. Journalists, you can click on the </> link above to embed our chart in your website, or download the press release. Contact us for more information or to interview Samantha Scruggs.

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