A third of Brits (33%) spent their ‘main holiday’ in 2015 in Britain, an increase from 24% in 2014, making it our most popular choice of holiday destination, beating Spain, France, Canada and the US combined.
Our desire to stay in dear old blighty makes sense when we look at the number one reason for going on holiday: to visit family, friends and relatives (45%). And our friends and family are the number one source we consult when making a decision about where to travel (61%), higher than travel websites (42%).
The data from TNS’s Flash Eurobarometer shows British people are more likely to consult social media, when researching a holiday, compared to the European average (18% versus 12%). We’re also much more likely to book our holiday online from a tour operator or airline company, versus the European average (52% versus 32%).
The poll of 1,504 people, interviewed in January 2016, also asked about whether people take the environment into consideration when choosing a holiday destination. 21% of Brits said they looked at whether the hotel/accommodation they chose had introduced environmentally-friendly tourism practices, compared to a European average of 13%. And Brits are more likely to care that their holiday destination is accessible by transport with a low impact on the environment, 25% versus a European average of 15%.
When asked about plans for summer 2016, 27% of Brits say they plan to spend their ‘main holiday’ in the UK; however, the figure was similar when we asked last year about people’s 2015 main holiday (26%) and as we saw, 33% actually ended up having a staycation.
Source : Kantar TNS