Coffee shops have been making UK news headlines in recent weeks,
with Starbucks facing criticism about the amount of
tax it pays and Tesco defending its stake
in 'artisan' coffee shops, Harris and Hoole.
Kantar Media has been looking at the stats behind Britain's
continuing love affair with coffee shops.
Latest insight from Kantar Media's TGI survey reveals 800,000
British adults visit a coffee shop at least four times a week.
These coffee-shop lovers are well over twice as likely as the
average British adult to fall into the TGI Lifestage category
'Flown the Nest' (aged 15-34, married/living as a couple and do not
live with relations). They are also over twice as likely to be
employed in the financial sector and be in a director or senior
manager role, with an average family income of £34,000 - 13% higher
than the average adult.
UK coffee shop lovers tend to enjoy the finer things in
life: they are 48% more likely than the average British adult to
pay extra to personalise products to suit their taste and style and
62% more likely to go for premium rather than standard goods and
services. They are also more likely to enjoy eating and drinking in
trendy places. It is this way of life and readiness to indulge
themselves which no doubt prompts them to think nothing of visiting
coffee shops so frequently. However, they are also more likely to
only buy products from companies with whose ethics they agree. This
suggests that being perceived as 'trendy' will only get you so far
with these coffee shop lovers: they are a discerning bunch who may
well react with their wallets if unhappy with a company's business
When it comes to choosing food, coffee shop lovers are close to
four times more likely than the average British adult to cite
professional recommendations and reviews as the most important
factor. The manufacturer's brand also ranks highly for this group.
Tying into the importance they place on corporate ethics, as seen
above, this hints at the importance of company image and reputation
over price and quality.
To read more visit the Kantar Media TGI website.
Source : Kantar Media