Dunnes strong growth

Consumer // Shoppers 11.02.2013

David Berry

Commercial Director, Kantar Worldpanel

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Irish supermarket Dunnes sees strongest growth in four years

Dunnes has recorded growth of 4.6% in the latest supermarket share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 20 January 2013. This is their strongest performance for four years and highlights the success of the 'Shop and Save' campaign launched in the run up to Christmas. Shoppers have responded well to this offer, picking up more items every time they shop and increasing the average size of their baskets by 9% (almost €3) to €36.70. This has opened a considerable gap between Dunnes and its competition, with the average Tesco and SuperValu shop standing at €30.40 and €22.40 respectively.

Key Numbers

  • €36.70 Dunnes basket size
  • €30.40 Tesco basket size
  • €22.40 SuperValu basket size

Tesco has seen its share of the grocery market dip by half a percentage point this year, moving from 28.1% to 27.6%. Its sales growth has also declined by 1%. This is the first time Tesco has dropped behind grocery market growth since October 2009, demonstrating the success of the retailer up until now. Elsewhere, Aldi continues to set the pace as the retailer enjoys the strongest level of growth, albeit slightly below its previous rate of 30%.

Read more on the KantarWorldpanel website.

 

Source : Kantar Worldpanel

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