Dunnes strong growth

Consumer // Shoppers 11.02.2013

David Berry

Commercial Director

  • Contact Us

    Close

    Contact Us


    To

    ukeditor@kantar.com

    From *

    Message *

  • Close

    EMAIL TO A FRIEND


    To *

    From *

    Message *

Shopper in supermarket with trolley

Irish supermarket Dunnes sees strongest growth in four years

Dunnes has recorded growth of 4.6% in the latest supermarket share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 20 January 2013. This is their strongest performance for four years and highlights the success of the 'Shop and Save' campaign launched in the run up to Christmas. Shoppers have responded well to this offer, picking up more items every time they shop and increasing the average size of their baskets by 9% (almost €3) to €36.70. This has opened a considerable gap between Dunnes and its competition, with the average Tesco and SuperValu shop standing at €30.40 and €22.40 respectively.

Key Numbers

  • €36.70 Dunnes basket size
  • €30.40 Tesco basket size
  • €22.40 SuperValu basket size

Tesco has seen its share of the grocery market dip by half a percentage point this year, moving from 28.1% to 27.6%. Its sales growth has also declined by 1%. This is the first time Tesco has dropped behind grocery market growth since October 2009, demonstrating the success of the retailer up until now. Elsewhere, Aldi continues to set the pace as the retailer enjoys the strongest level of growth, albeit slightly below its previous rate of 30%.

Read more on the KantarWorldpanel website.

 

Source : Kantar Worldpanel

Editor's Notes

Journalists, to interview David Berry contact us.

Latest Stories

Kantar Twitter TV ratings for the week of 15th December 2014

Tesco leads in hotly contested price competition

New poll shows UK shoppers shun tradition with present buying

Women disproportionately affected by economic growth without wage inflation

Falling prices sees UK grocery market return to marginal growth

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

Related Content

Tesco leads in hotly contested price competition
View more

Falling prices sees UK grocery market return to marginal growth
View more

The Irish grocery market grows its sales at the fastest rate since June
View more

Sales down 0.2% compared with this time last year.
View more