Dunnes has recorded growth of 4.6% in the latest supermarket
share figures from Kantar Worldpanel in
Ireland, for the 12 weeks ending 20 January 2013. This is their
strongest performance for four years and highlights the success of
the 'Shop and Save' campaign launched in the run up to Christmas.
Shoppers have responded well to this offer, picking up more items
every time they shop and increasing the average size of their
baskets by 9% (almost €3) to €36.70. This has opened a considerable
gap between Dunnes and its competition, with the average Tesco and
SuperValu shop standing at €30.40 and €22.40 respectively.
- €36.70 Dunnes basket size
- €30.40 Tesco basket size
- €22.40 SuperValu basket size
Tesco has seen its share of the grocery market dip by half a
percentage point this year, moving from 28.1% to 27.6%. Its sales
growth has also declined by 1%. This is the first time Tesco has
dropped behind grocery market growth since October 2009,
demonstrating the success of the retailer up until now. Elsewhere,
Aldi continues to set the pace as the retailer enjoys the strongest
level of growth, albeit slightly below its previous rate of
Read more on the KantarWorldpanel website.