Dunnes strong growth

Consumer // Shoppers 11.02.2013

David Berry

Commercial Director

  • Contact Us

    Close

    Contact Us


    To

    ukeditor@kantar.com

    From *

    Message *

  • Close

    EMAIL TO A FRIEND


    To *

    From *

    Message *

Shopper in supermarket with trolley

Irish supermarket Dunnes sees strongest growth in four years

Dunnes has recorded growth of 4.6% in the latest supermarket share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 20 January 2013. This is their strongest performance for four years and highlights the success of the 'Shop and Save' campaign launched in the run up to Christmas. Shoppers have responded well to this offer, picking up more items every time they shop and increasing the average size of their baskets by 9% (almost €3) to €36.70. This has opened a considerable gap between Dunnes and its competition, with the average Tesco and SuperValu shop standing at €30.40 and €22.40 respectively.

Key Numbers

  • €36.70 Dunnes basket size
  • €30.40 Tesco basket size
  • €22.40 SuperValu basket size

Tesco has seen its share of the grocery market dip by half a percentage point this year, moving from 28.1% to 27.6%. Its sales growth has also declined by 1%. This is the first time Tesco has dropped behind grocery market growth since October 2009, demonstrating the success of the retailer up until now. Elsewhere, Aldi continues to set the pace as the retailer enjoys the strongest level of growth, albeit slightly below its previous rate of 30%.

Read more on the KantarWorldpanel website.

 

Source : Kantar Worldpanel

Editor's Notes

Journalists, to interview David Berry contact us.

Latest Stories

But the majority aren’t bothered and 17% don’t know what Black Friday is!

The Irish grocery market grows its sales at the fastest rate since June

Friendly football steals 81% of the Twitter TV chat for the whole day

Online and mobile banking now given as reason by 10% of switchers

Mobile is the top device for product info amongst 16-34 year olds

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

Related Content

The Irish grocery market grows its sales at the fastest rate since June
View more

Sales down 0.2% compared with this time last year.
View more

While Aldi and Lidl continue to increase market share in Ireland
View more

Yummy mummy favourite has continuously grown its sales every month since March 2009
View more