Dunnes strong growth

Consumer // Shoppers 11.02.2013

David Berry

Commercial Director

  • Contact Us

    Close

    Contact Us


    To

    ukeditor@kantar.com

    From *

    Message *

  • Close

    EMAIL TO A FRIEND


    To *

    From *

    Message *

Shopper in supermarket with trolley

Irish supermarket Dunnes sees strongest growth in four years

Dunnes has recorded growth of 4.6% in the latest supermarket share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 20 January 2013. This is their strongest performance for four years and highlights the success of the 'Shop and Save' campaign launched in the run up to Christmas. Shoppers have responded well to this offer, picking up more items every time they shop and increasing the average size of their baskets by 9% (almost €3) to €36.70. This has opened a considerable gap between Dunnes and its competition, with the average Tesco and SuperValu shop standing at €30.40 and €22.40 respectively.

Key Numbers

  • €36.70 Dunnes basket size
  • €30.40 Tesco basket size
  • €22.40 SuperValu basket size

Tesco has seen its share of the grocery market dip by half a percentage point this year, moving from 28.1% to 27.6%. Its sales growth has also declined by 1%. This is the first time Tesco has dropped behind grocery market growth since October 2009, demonstrating the success of the retailer up until now. Elsewhere, Aldi continues to set the pace as the retailer enjoys the strongest level of growth, albeit slightly below its previous rate of 30%.

Read more on the KantarWorldpanel website.

 

Source : Kantar Worldpanel

Editor's Notes

Journalists, to interview David Berry contact us.

Latest Stories

GB health and fitness wearable tech market set to double

Yummy mummy favourite has continuously grown its sales every month since March 2009

Very low levels of trust in the UK party leaders to deliver on Scottish promises

How do you feel if you leave your mobile phone at home?

What can the past acquisitions of Facebook and Twitter tell us about the future of the companies?

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

Related Content

Yummy mummy favourite has continuously grown its sales every month since March 2009
View more

Aldi and Lidl are continuing to post impressive performances in Ireland
View more

As Aldi and Lidl continue to grow
View more

65% of Irish households have shopped in Lidl over the past 12 weeks
View more