The latest grocery share figures from Kantar Worldpanel,
published today for the 12 weeks ending 2 September, show the
grocery market growing at 3.3%. This is above the Kantar Worldpanel
inflation measure of 2.9%.
Despite ongoing pressures, things seem to be looking up in the
grocery market and shoppers are not having to trade down to the
same extent as they have done over the past year.
- 3.3% The grocery market growth
- 36% Increase in spend of Aldi customers over past 2 years
- 4.5% Asda's growth
Among the big four, Tesco's share has dropped from 30.9% a year
ago to 30.8% - a relatively small decline compared with most of
2012 and evidence of some success in its fight-back. Although Asda
outperforms the market with growth of 4.5%, this is now easing back
as the effect of the Netto acquisition falls out of the
Sainsbury's maintains its robust run and beats the market with
3.8% growth. This is part of a longer-term trend which has seen the
retailer continue to grow its share for the past nine years. The
high-profile Paralympics sponsorship will no doubt provide further
support but this won't be fully seen in the figures until next
The pressure on Morrisons continues with its share slipping from
11.7% a year ago to 11.5%. However, this is to some extent
inevitable, as the retailer presently offers no online ordering and
currently only a small number of 'M Local' convenience outlets -
two areas which are currently major contributors to the growth of
its three main competitors.
Outside of the big four, Aldi continues to be the star performer
and holds on to its all-time record share with growth of 26.6%.
This is driven mainly by dramatic growth in spend levels of
existing customers - up 36% over the past two years - rather than
an increased number of shoppers.
At the same time, we continue to see the diverse nature of
households and their shopping habits through Waitrose's
performance. The retailer holds on to its all-time record share of
4.6% and outperforms the market once again with growth of 7.8%.