The latest grocery share figures from Kantar Worldpanel,
published today for the 12 weeks ending 14 April 2013, show an
increasingly polarised grocery market as Waitrose, Aldi and Lidl
all posted record market shares.
Aldi has set two records in the latest period, with its highest
ever growth of 31.1% delivering a record market share of 3.4%.
Lidl's market share of 3.0% is also an all-time high for the
Pressure on household budgets is undoubtedly driving some of the
growth at the discounters, but messages about quality are starting
to resonate. Lidl announced this week that it will increase its
fresh meat and poultry floorspace by 50% within the year, and
Aldi's new 'convenience' store in Kilburn is a departure from its
traditional edge-of-town offering. These changes are likely to
appeal to a new and different group of shoppers which will bolster
the performance of the discounters even further.
Meanwhile, the strong performance of Waitrose has continued,
leading to a record share of 4.9%. Shoppers rate Waitrose highly in
terms of provenance and clearly-defined supply chains - important
credentials in the wake of the horsemeat scandal and factors which
have clearly boosted sales at the retailer.
Read more on the Kantar Worldpanel website and join the debate
Source : Kantar Worldpanel