Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Polarised grocery market

Consumer // Shoppers 23.04.2013

Ed Garner


  • Contact Us


    Contact Us


    From *

    Message *

  • Download chart
  • Close


    To *

    From *

    Message *

UK grocery share data shows all-time record shares for Waitrose, Aldi and Lidl

The latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 14 April 2013, show an increasingly polarised grocery market as Waitrose, Aldi and Lidl all posted record market shares. 

Aldi has set two records in the latest period, with its highest ever growth of 31.1% delivering a record market share of 3.4%. Lidl's market share of 3.0% is also an all-time high for the retailer.

Pressure on household budgets is undoubtedly driving some of the growth at the discounters, but messages about quality are starting to resonate. Lidl announced this week that it will increase its fresh meat and poultry floorspace by 50% within the year, and Aldi's new 'convenience' store in Kilburn is a departure from its traditional edge-of-town offering. These changes are likely to appeal to a new and different group of shoppers which will bolster the performance of the discounters even further.

Meanwhile, the strong performance of Waitrose has continued, leading to a record share of 4.9%. Shoppers rate Waitrose highly in terms of provenance and clearly-defined supply chains - important credentials in the wake of the horsemeat scandal and factors which have clearly boosted sales at the retailer.

Read more on the Kantar Worldpanel website and join the debate #kwpmarketshare. 

Source : Kantar Worldpanel

Editor's Notes

Journalists, download the full press release above or to interview Ed Garner contact us.

Latest Stories

Kantar Twitter TV Ratings for the week of 23rd November

COP21: Brits less worried about climate change than the European neighbours

Anecdotal evidence suggests Black Friday on the high street has been something of a damp squib

Jeremy Corbyn is once again the most tweeted about politician

57% of Brits have no plans to buy anything in the Black Friday sale

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

Related Content

57% of Brits have no plans to buy anything in the Black Friday sale
View more

November Kantar Worldpanel grocery share data
View more

November 2015 GB grocery share video
View more

HMV, GAME and Argos all increase year-on-year share
View more