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UK Insights

Fraser McKevitt


Fraser McKevitt
Head of Retail and Consumer Insight, Kantar Worldpanel


In over a decade at Kantar Worldpanel, Fraser McKevitt has helped advise some of the country's biggest brands and supermarkets. He is an expert in ever changing consumer and shopping behaviours, explaining how and why these trends influence and impact both manufactures and retailers. He closely watches and describes as the grocers battle competitively for market share each month. Fraser's opinions are regularly sought by the industry, broadcast media, national newspapers and the business press.