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UK Insights

Izzy Pugh


Izzy Pugh
Cultural Insight Director, Kantar Added Value


Izzy Pugh is Cultural Insight Director at Kantar Added Value. She now leads the global Cultural Insight team and works closely with clients like Philips, Diageo, L’Oreal and Vodafone to help solve their business challenges by looking at how the world is changing.

Izzy developed the thinking behind the Archetype Game which helped Vodafone to define their personality globally and went on to win the “WPPed Cream” award. She is also responsible for the delivery of our annual trends report and Cultural Traction™ study in the UK.