The majority of likely Labour voters believe the Labour party is the “best of a bad bunch”, rather than “a good choice for Britain” (57% vs 43%). This is in stark contrast to likely Conservative voters for whom the Conservative party is more likely to be “a good choice for Britain” (56% vs 44% “best of a bad bunch”).
In Kantar Public’s first poll since the start of the 2017 General Election campaign the Conservatives are ahead with 46% of likely voters planning to vote for them on June 8th. Labour lags far behind on 24% with the Liberal Democrats (11%) slightly ahead of UKIP (8%).
In light of the Conservatives’ strong showing in the early polls of the campaign, the first week has seen much talk of tactical voting. In order to tease out the potential for tactical voting Kantar deployed its gameplay methodology in which voters are given more than one vote. How would they use these secondary votes? In this scenario, nearly two-thirds (64%) of voters would consider allocating their 2nd vote to a different party, implying there is a potential appetite for tactical voting. This is less likely among Conservative voters (57%) than Labour and Liberal Democrat voters (65% and 83% respectively).
Commenting Luke Taylor, Head of Social and Political Attitudes at Kantar Public UK said: “The Conservative Party is currently in a very strong position. Among likely voters they are currently backed by three-fifths of those that voted Leave in the EU referendum and they have also picked up support from two-fifths of those that voted for UKIP in the last General Election. However, it should also be noted that 11% of likely voters remain undecided so there is still time for Labour, the Liberal Democrats and others to increase their share of the vote.”
Source : Kantar Public