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UK Insights

#GE2017: What’s getting us talking on Twitter?

Aleksandra Horn

Twitter TV Analyst

GE 15.05.2017 / 13:00

twitter-bird-white-on-blue

Kantar Twitter TV Ratings for the week commencing 05th May

In a week which saw the Tories take big gains from Labour and UKIP in the local elections, Labour’s draft manifesto leaked and Theresa May and her husband took to the comfort of the One Show’s green sofa, we analyse what got the UK buzzing on Twitter through our Kantar TV Twitter Ratings.

GENERAL ELECTIONS IN NUMBERS (05 to 11 May)

Total Tweets: 602,047

Total impressions: 14.3M

Biggest hashtags:#foxhunting (11,265), #votelabour (28,690), #brexit (16,215), (excluding #ge17, #generalelection2017, #generalelection)

Biggest TV show: The Andrew Marr Show, BBC1, 64.0K Tweets (24/7), 19.4K Tweets (Broadcast)

The Tweeters (audience): Male: 66.7%, Female: 33.3%

Word Cloud:

World Cloud _May 05

WEEKLY ACTIVITY 

May _05



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TOP SHOWS (24/7)

The Andrew Marr Shows, BBC1

BBC1’s political show managed to hit the top of our weekly Leaderboard, generating an impressive number of 55,052 Tweets. The peek moment occurred 55 minutes into the episode, when 475 Tweets were sent in the space of one minute. The sudden spike in Twitter activity was caused by Jeremy Hunt, who discussed the possible impact of a bad Brexit deal on NHS. The Andrew Marr Show was responsible for over 8.7M Total Impressions for this week.

Question Time, BBC1

The results of the local election and the leaked labour manifesto drove Twitter Activity around Question Time high this week. Thursday 11 May saw 48,830 Tweets generated about the show and 36,524 Tweets in the Broadcast Window. Emily Thornberry and Ben Wallace featured on the show, and sparked some interesting Twitter debates, with @emilythornberry mentioned in 2.4% of Question Time Tweets on Thursday, and #labourmanifesto in 1.8% of Tweets.

The One Show, BBC1

Theresa May’s appearance on The One Show this week helped it to generate 26,650 Total Tweets on Tuesday 09 May, with ‘Theresa’ featuring in 26.3% of all Tweets across the day. Within the Broadcast Window, a range of topical hashtags emerged, including #foxhunting, #TheresaMayin5Words, and #brexit and the show’s peak Twitter minute was 19:25. Overall, this political episode helped the One Show reach second place on our Broadcast Leaderboard, and third on the 24/7 Leaderboard for Tuesday.

 

STAND OUT RETWEETED TWEET:

Retweeted 3.7K times within two days (09.05.17, 10.05.17)

The most mentioned politician @jeremycorbyn – 20,384

 

Source : Kantar Media

Editor's Notes

For more information, please contact us.

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