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UK Insights

Post election Twitter TV coverage

Chloe Haynes

Twitter TV Analyst

GE 19.06.2017 / 08:00

remote

Kantar Twitter TV Ratings from 09 to 16 June

Our tracking this week revealed the public’s confusion over the hung parliament, increasingly polarised views of the Conservative Party, and heated discussions around the mentioned coalition with the DUP. Results coverage on Friday electrified the Twittersphere, and subsequent Party re-shuffles, resignations and promotions kept political debates going across the week.

WEEKLY ACTIVITY (09 - 16 June)

19_June

Total Tweets: 1.1M

Total impressions: 269.1M

Biggest hashtags: #hungparliament (43,988), #bbcelection (27,183), #brexit (21,057), (excluding #ge17, #generalelection, #ge2017):

The Tweeters (audience): 64.6% Male 35.4% Female

19_June2

Most Mentioned Handle:

Word _Cloud _19June

Top shows (24/7)

The Andrew Marr Show, BBC1

Amidst discussions around the potential coalition with the DUP, and clarifications of what it means to have a hung parliament, The Andrew Marr show established itself as the most discussed broadcast on Twitter on Sunday, with 99K Total Tweets and 24.2M Impressions. At 10:02, 814 Tweets were posted in response to Corbyn wittily stating that with “youth on his side”, he plans to continue leading the labour party. Tweeters loved @EL4JC’s meme of Marr grilling X about Theresa May’s statement referring to stepping down if she lost six seats, with #thuglife, appearing in 1,680 Tweets.

The Last Leg: Elegtion Special, Channel 4

Last Friday, Widdicombe, Hills, and Brooker continued to spark Twitter activity with their comedic commentary around the election, and the show totalled 23,048 Tweets across the day. The top three hashtags, #isitok, #thelastleg, and #coalitionnames frequented chatter about the show, and the most re-tweeted suggestion was ‘Dreaded Wheat’, made by @nimms14. Corbyn’s gangster-style entrance also generated buzz online. Tweeters over the age of 35 posted 69.5% of Tweets about The Elegtion Special, which is notably more than the typical level of engagement from that age group around the Last Leg.

Live coverage of the Election Results, BBC, ITV, Channel 4

Live coverage and reporting on the results were broadcast on BBC, ITV and Channel 4 across Friday. The peak minute of Friday’s Twitter discussion around BBC coverage was at 07:41, but for ITV it was at 06:54 as people woke up and caught up on the night’s events. The use of #hungparliament saw it appear on the UK Trending hashtag list on Twitter on Friday, and it was used in 6.1% of Tweets about the BBC’s coverage. Activity around the Channel 4 coverage centred around Jon Snow, who was mentioned in 12.1% of all Tweets.

Stand out Retweeted Tweet:

Retweeted 19.6K times in one day (09.06.2017)

The most mentioned politician: @theresa_may with 19,206 mentions

 

 

Source : Kantar Media

Editor's Notes

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