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UK Insights

Record buzz from ITV Leaders’ Debate

Chloe Haynes

Twitter TV Analyst

GE 19.05.2017 / 11:00

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Kantar Twitter TV Ratings for the week commencing 12th May

In politics this week – Jeremy Corbyn appeared on ITV Leader Debate and gate-crashed May’s Facebook Live but neither of them attended ITV Leader Debate. We witnessed shocking NHS server attack, confused labour budgeting, and the Tories presented their manifesto. Kantar Media observed how Tweeters reacted to these events.

GENERAL ELECTIONS IN NUMBERS (12 to 19 May)

Total Tweets: 775,697

Total Impressions: 126.0M

Biggest hashtags: #votelabour (29,781), #brexit (19,147), #torymanifesto (16,126) (excluding #ge17, #generalelection2017, #generalelection)

Biggest TV show: Leaders’ Debate 294,870 Total Tweets (24/7), 260,028 Total Tweets (Broadcast)

The Tweeters (audience): 65.9% male v 34.1% female

Word Cloud:

Word _Cloud

WEEKLY ACTIVITY

Weekly _Act _19 May



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Top shows (24/7)

The ITV Leaders’ Debate 2017

With 294,870 Tweets, the Leaders’ debate on ITV was the top Tweeted show on Thursday, which far surpasses typical activity around political shows. Despite May and Corbyn remaining absent on-screen, their presence on Twitter was undeniable, with @JeremyCorbyn mentioned 12,633 times in the broadcast window, and @theresa_may 11,628 times.  Much Twitter discussion focused on the Conservative manifesto, with #torymanifesto and #dementiatax appearing in the top hashtags. Tim Farron’s performance across the debate was received fairly well on Twitter, with #iagreewithtim appearing in over 12,500 Tweets.

The Andrew Marr Shows, BBC1

This week’s Andrew Marr show generated a staggering 72,291 Tweets on Sunday, with 22,755 in the Broadcast Window. First minister of Scotland Nicola Sturgeon, and secretary of state for defence Sir Michael Fallon appeared on the show, but it was shadow foreign secretary Emily Thornberry’s handle, @emilythornberry, that appeared in over 9,000 Tweets. The last five minutes of the Marr show saw 2,087 Tweets as debates grew heated, with Thornberry mentioning Fallon’s attendance of Syrian President Assad’s re-election and Fallon discussing cyberattack threats.

Tonight, ITV

Jeremy Corbyn sparked high online activity this week – after his ambush on Theresa May on Facebook Live went viral, his appearance on ITV’s Tonight generated a lot of chatter amongst politically active Tweeters. Monday 15 May saw 7,694 Tweets generated about the show and 2,716 Tweets in the Broadcast Window, which in turn created 1.8M Impressions overall. The leader debate which covered post-Brexit immigration and nuclear weapons caused a peak Twitter activity 58 minutes into the episode, sparking some interesting Twitter debates around Corbyn’s credibility.

Stand out Retweeted Tweet: 

Retweeted 5.6K times within two days (14.05.17, 15.05)

The most mentioned politician: @jeremycorbyn – 38.381

Compared to the last week

Our GE2017 Twitter activity tracking counted a 28.8% increase in Total Tweets from last week, and Impressions grew from 99.8M to 126.0M. Demographic data was more consistent, with 65.9% of all Tweets posted by Males this week compared to 66.7% last week.


Source : Kantar Media

Editor's Notes

For more information, please contact us.

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