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UK Insights

#GE2017 Twitter TV coverage

Aleksandra Horn

Twitter TV Analyst

GE 26.05.2017 / 12:00

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Kantar Twitter TV Ratings for the week commencing 19th May

This week’s TV coverage of the build up to the General Election was disrupted, following the harrowing attack in Manchester. However, the registration deadline, Andrew Neil’s Interview with the PM, the UKIP manifesto, and the Conservative’s apparent U-turn following public disdain all drove Twitter activity around UK politics, and specific broadcasts.

GENERAL ELECTIONS IN NUMBERS (19 to 25 May)

Total Tweets: 818,410

Total impressions: 135.6M

Biggest hashtags: #votelabour (36,229), #registertovote (16,386), #dementiatax (12,509) (excluding #ge17, #generalelection, #ge2017)

Biggest TV show: The Andrew Neil Interview with Theresa May (22.05.17), 24/7 (121,638), Broadcast (86,525).

The Tweeters (audience): Male: 65.1%, Female: 34.9%

Word Cloud:

Ge _may 19

WEEKLY ACTIVITY

Weekly _Act _25 May



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Top Shows (24/7)

The Andrew Neil Interviews, BBC1

Andrew Neil’s political interviews with Party leaders started off in a top position on Monday’s Leaderboard. His direct approach to interviews combined with his guest, Theresa May, attracted staggering 121,638 Tweets across the day. Neil pressed the prime minister on her social care policy U-turn which got Tweeters talking about #dementiatax (2,708 mentions) and #weakandwobbly (1,475 mentions) policy of Conservatives. The highest activity was seen 26 minutes into the interview with 1,652 Tweets sent within one minute. The most expressed emotion on Twitter was Criticism, which occurred 15,585 on Twitter within the broadcast.

The Andrew Marr Show, BBC1

On Sunday, The Andrew Marr Show generated 72,325 Total Tweets with 11.2M Impressions. The guests inciting the most Twitter chatter were Damian Green and Shadow Chancellor John McDonnell, with their handles @johnmcdonnellmp and @damiangreen mentioned in 4.5% and 4.1% of Tweets respectively. McDonnell furthered Marr’s critique of the costing detailed in the Conservative manifesto, and his heated debate with Green drove up Tweets at the end of the broadcast, with 535 Tweets in one minute at 10:00. UKIP’s Paul Nuttall and widowed Brendan Cox were beaten in the top hashtags and mentions lists by #votelabour and #dementiatax.

Peston on Sunday, ITV

Boris Johnson’s appearance on Robert Peston’s helped it to generate 26,931 Tweets across last Sunday. The foreign secretary started Sunday’s episode ‘stealing’ the host’s questions which was didn’t go unnoticed by Peston – his tweet describing this situation has been retweeted 7,885 times. Johnson’s false statement about the extra NHS funding sparked a lot of debates on Twitter around his credibility. It also contributed to over a fifth of Tweets containing the Criticism emotion. Overall, the episode reached top ten of our Broadcast Leaderboard for this week. 

Stand out Retweeted Tweet: 

Retweeted 10.8K times within two days (22.05.17, 23.05.17)

The most mentioned politician: @jeremycorbyn – 61.103 mentions

Compared to the last week

Following the decision by all Parties to postpone campaigning in the wake of the Manchester attack, and the re-scheduling of the Andrew Neil Interviews with Sturgeon, Farron, and Nuttall, this week’s GE17 tracking only generated 5,5%  more Total Tweets than last week. Total Impressions grew from 126.0M to 135.6M indicating the general public’s growing focus on Parties’ activity. A stand out of this week was Twitter activity encouraging people to register, as “vote” and “register” appeared in 158,210 and 91,763 Tweets, respectively. 

 

Source : Kantar Media

Editor's Notes

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