A new poll of 1,180 adults by TNS UK reveals that the current
state of economic growth without wage inflation is
disproportionately affecting women aged between 35 and 54. This
group is still primarily responsible for shopping and bills in many
households across the UK and this survey demonstrates how the
improvements seen to the wider economy are yet to trickle down to
Women aged 35-54 report the highest levels of anxiety about
paying household bills with over a third (34%) saying they are
finding it harder than it was 12 months ago to meet their household
budget. Only one-in-ten feels that the situation has improved, with
most (56%) reporting that the situation is unchanged.
Furthermore, these women are more pessimistic than the rest of
the population when it comes to the future. Fewer than one-in-five
(16%) expect the British economy to be doing better than it is now
in a year's time and three-quarters (74%) expect further
With an election looming the coalition parties will be concerned
to learn that this group are also the least positive about the
government's handling of the economy. Over a third (36%) rate the
government's handling of the economy as poor and only 21% rate it
Indeed, when we look at policy priorities for this group the
coalition parties will also have cause for concern. Healthcare is
their number one priority (with a Public Priority Index score of
62), followed by stricter border controls and reducing unemployment
(both 56). This group trust UKIP the most (30%) to implement
stricter border controls and Labour the most (41%) to invest more
in the Health Service and reduce unemployment (36%).
The voting intentions polling in the same survey suggests that
Labour currently have an advantage over the Conservative party.
Currently 35% of people plan to vote for Labour whereas 28% plan to
vote for the Conservative party.
However all is still to play for - 56% of those with an opinion
towards the likely outcome of the next election currently believe
that no party will have an overall majority. Furthermore, 46% think
the Conservatives will be the biggest party in parliament compared
with 43% for Labour.
UKIP remain in third position with 19% of the electorate
currently planning to vote for them in May.
At the moment women appear to be less convinced by UKIP than
men; whereas 21% of men currently plan to vote for UKIP this
compares to only 17% of women.
Source : Kantar TNS