By now you'll have heard that Barack Obama's short but sweet
victory tweet "Four more years" is the most re-tweeted in history.
At the time of writing it had been re-tweeted 550,000 times and
attracted 2.5 million "likes" on Facebook.
Figures from Kantar Media Compete confirm Barack Obama's
dominance of social media during the US election. At the start of
November, challenger Mitt Romney had 918,000 followers and just
over 5.1 million fans, whereas Obama had more than around 19
million followers on Twitter and almost 27 million Facebook
During the election, Kantar Media Compete confirmed that "online
visibility by unique viewers" favoured Obama over Romney. Obama's
online constituency skewed slightly younger (10% versus 9% among
18-to-25-year-olds and 15.4% versus 14.3% among the 25-to-30 age
group). As well as motivating younger voters via digital media,
Obama succeeded in getting other key groups on his side:
minorities, women (who were appalled by Romney's prehistoric stance
on their rights) and the Hispanic community.
Read How Big
Data Called the US Election or visit the Kantar Media
Compete website for more social media trends and insights.