Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Amazon Music Unlimited is set up for success

Samantha Scruggs

Brand and Communications Manager, Kantar

Digital 15.11.2016 / 09:00


User base of 20 million to help boost music sales

Amazon Music Unlimited has officially launched in the UK. In response to the big news, our expert, Andy Saxton, from Kantar Worldpanel, explains that the greatest advantage that Amazon has is its current user base. Saxton notes that this user base is already happy to pay for its good and services – and has the potential to disrupt the music market.

Amazon has 20 million existing entertainment shoppers, over a third of whom have purchased music from amazon over the past year. Meanwhile, almost half of all music customers have shopped with Amazon over the same time.

Kantar Worldpanel found that 13% of Amazon's music shoppers are subscribed to Spotify. There is the possibility that Amazon Music Unlimited could significantly impact this streaming giant's existing customer base if users decide they want to streamline their digital services.

Source : Kantar Worldpanel

Editor's Notes

For more information, please contact us.

Latest Stories

Kantar Worldpanel confirms that women are following the catwalk and growing their hair… and shampoo sales are dropping as a result.

Supermarket sales have increased in value by 3.1% compared with last year according to the latest grocery market share figures from Kantar Worldpanel.

The latest OS data from Kantar Worldpanel ComTech puts Samsung’s overall share at a three-year high of 38.4%

With the Kantar Pulse, you can see which politicians are being talked about most on Twitter, in real time

A new report from Kantar shows that financial services organisations could be missing a £130bn opportunity – by not winning over women

Related Content