Research from Kantar Media TGI shows that over 55 year olds in
Britain are becoming increasingly tech savvy, with a 10% point
increase in the number who have a smartphone and a 9% point
increase in the number who have a tablet, compared to last
27% of over 55s now own a smartphone and 15% now own a tablet.
Unsurprisingly, these figures are significantly smaller than those
for people aged 15-34 years old, with 82% of people in that age
bracket owning a smartphone and 29% a tablet.
When asked about internet usage, the Kantar Media TGI data shows
a high number of older people are now using the internet for things
like: emails, paying bills and comparing prices.
Click on the infographic to the right hand side, or download it
below to see more.
Source : Kantar Media