Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

BBC top the polls

Home // Tech 19.07.2012

Ralph Risk

Marketing Director

  • Contact Us


    Contact Us


    From *

    Message *

  • Close


    To *

    From *

    Message *


BBC the big winners in exclusive poll of nation’s favourite media and broadcasters

Incoming director-general George Entwhistle may have plenty of other problems on his plate, but he can be reassured of the loyalty and approval of the average Briton, according to the findings of a poll conducted exclusively for just-launched news site

The BBC trounced commercial rivals in a poll of 1000 media consumers, walking off with awards for favourite morning shows on both TV and radio, as well as the accolade of Britain's most trusted broadcaster. It is also home to the country's favourite journalist.'s Media Awards 2012 named BBC Breakfast as favourite morning TV show, easily out-performing ITV's Daybreak and Sky' Sunrise. And the soon-to-depart Chris Moyles proved he is leaving on a high, as his BBC Radio 1 show beat Radio 2 stable-mate Chris Evans and Radio 4's eternal Today programme to take the top slot in morning radio.

In the print arena, The Guardian and Observer defied their modest circulation to be named newspapers most likely to tell the truth, with the BBC triumphant again in broadcast.

Asked the open question of naming their favourite and least favourite UK journalist, consumers spurned print and instead turned to two equally controversial figures from the world of broadcast. The BBC's Jeremy Paxman, long-time scourge of recalcitrant politicians on Newsnight, took the favourite slot, while celebrity interviewer and talent show judge Piers Morgan was deemed the nation's least favourite journo., a free-to-use on-line portal launched this week to offer journalists an instantly accessible database of deep, up-to-the-minute statistics on public opinion, business, media and consumer issues, employed Lightspeed research to conduct its research, which also included questions on consumers' broader attitudes to news sources and their future news consumption.

Source : Kantar, Lightspeed GMI

Latest Stories

Anecdotal evidence suggests Black Friday on the high street has been something of a damp squib

Jeremy Corbyn is once again the most tweeted about politician

57% of Brits have no plans to buy anything in the Black Friday sale

Kantar’s data joins the search for love

Kantar Twitter TV Ratings for the week of 16th November

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

Related Content

Kantar Twitter TV Ratings for the week of 16th November
View more

Kantar Twitter TV Ratings for the week of 9th November
View more

Kantar Twitter TV Ratings for the week of 2nd November
View more

Kantar Twitter TV Ratings for the week of 26th October
View more