Incoming director-general George Entwhistle may have plenty of
other problems on his plate, but he can be reassured of the loyalty
and approval of the average Briton, according to the findings of a
poll conducted exclusively for just-launched news site Kantar.com.
The BBC trounced commercial rivals in a poll of 1000 media
consumers, walking off with awards for favourite morning shows on
both TV and radio, as well as the accolade of Britain's most
trusted broadcaster. It is also home to the country's favourite
Kantar.com's Media Awards 2012 named BBC
Breakfast as favourite morning TV show, easily out-performing ITV's
Daybreak and Sky' Sunrise. And the soon-to-depart Chris Moyles
proved he is leaving on a high, as his BBC Radio 1 show beat Radio
2 stable-mate Chris Evans and Radio 4's eternal Today programme to
take the top slot in morning radio.
In the print arena, The Guardian and Observer defied their
modest circulation to be named newspapers most likely to tell the
truth, with the BBC triumphant again in broadcast.
Asked the open question of naming their favourite and least
favourite UK journalist, consumers spurned print and instead turned
to two equally controversial figures from the world of broadcast.
The BBC's Jeremy Paxman, long-time scourge of recalcitrant
politicians on Newsnight, took the favourite slot, while celebrity
interviewer and talent show judge Piers Morgan was deemed the
nation's least favourite journo.
a free-to-use on-line portal launched this week to offer
journalists an instantly accessible database of deep,
up-to-the-minute statistics on public opinion, business, media and
consumer issues, employed Lightspeed research to conduct its
research, which also included questions on consumers' broader
attitudes to news sources and their future news consumption.
Source : Kantar, Lightspeed GMI