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Ralph Risk

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KANTAR MEDIA AWARDS

BBC the big winners in exclusive poll of nation’s favourite media and broadcasters

Incoming director-general George Entwhistle may have plenty of other problems on his plate, but he can be reassured of the loyalty and approval of the average Briton, according to the findings of a poll conducted exclusively for just-launched news site Kantar.com.

The BBC trounced commercial rivals in a poll of 1000 media consumers, walking off with awards for favourite morning shows on both TV and radio, as well as the accolade of Britain's most trusted broadcaster. It is also home to the country's favourite journalist.

Kantar.com's Media Awards 2012 named BBC Breakfast as favourite morning TV show, easily out-performing ITV's Daybreak and Sky' Sunrise. And the soon-to-depart Chris Moyles proved he is leaving on a high, as his BBC Radio 1 show beat Radio 2 stable-mate Chris Evans and Radio 4's eternal Today programme to take the top slot in morning radio.

In the print arena, The Guardian and Observer defied their modest circulation to be named newspapers most likely to tell the truth, with the BBC triumphant again in broadcast.

Asked the open question of naming their favourite and least favourite UK journalist, consumers spurned print and instead turned to two equally controversial figures from the world of broadcast. The BBC's Jeremy Paxman, long-time scourge of recalcitrant politicians on Newsnight, took the favourite slot, while celebrity interviewer and talent show judge Piers Morgan was deemed the nation's least favourite journo.

Kantar.com, a free-to-use on-line portal launched this week to offer journalists an instantly accessible database of deep, up-to-the-minute statistics on public opinion, business, media and consumer issues, employed Lightspeed research to conduct its research, which also included questions on consumers' broader attitudes to news sources and their future news consumption.

Source : Kantar, Lightspeed GMI

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