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UK Insights


Mobile World Congress 2016 - hit or miss?

Turns out it’s a bit of both

MWC virtual reality
What next for the smartphone?

Now double-digit smartphone market growth is over

Mobile phone filming concert
Resurgent Samsung drives Android growth in Britain

Samsung share up +3% points year-on-year

UK less ‘appy’ than the US

UK smartphone users have fewer apps and spend less

App store logo
Kantar Worldpanel Comtech smartphone OS market share

Explore the latest smartphone data

Kantar Worldpanel Comtech smartphone OS market share dataviz
From The Archive

Kantar Worldpanel ComTech smartphone sales data in Great Britain
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What do Kantar’s mobile experts expect from #MWC16
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