Android declines 6.7 percentage points

While Apple’s market share reaches 42.5% of British sales

Bereft without mobiles?

How do you feel if you leave your mobile phone at home?

Apple watch verdict

Current GB smartwatch market has a penetration of 1%

Apple watch 2
Kantar Worldpanel Comtech smartphone OS market share

Explore the latest smartphone data

Kantar Worldpanel Comtech smartphone OS market share dataviz
Mobile battery life battle

As Samsung reveal the new S5, Kantar looks at the battle to improve battery life

Samsung Lifestyle picture
From The Archive

Phones still favoured over smart watches according to new GB data
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Apple hits 39.5% of British sales, its highest ever level
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Great Britain iOS share now 31%
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Apple’s share of British smartphone sales defied convention ahead of iPhone 6 launch
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