While the Smartphone sales market has remained relatively stable
to date this year as compared to last, increases in share of sales
for iOS (up 2.3 percentage points) and Windows (an increase of 1.8
percentage points) have seen these platforms growing slightly
faster than Android (up 1.4 percentage points), year on year,
according to data by Kantar Worldpanel ComTech.
Through the 3 month period ending April 2013, Android now owns
more than half (51.7%) of the smartphone sales market. iOS remains
in second place with 41.4% of smartphone sales, while Windows'
smartphone sales share remains at 5.6% - compared to last
month - but has grown over the last year by 1.8% points.
Positive movement can also be seen across carriers, too,
particularly by leader Verizon with 36.3% of smartphones sold (1.8%
points increase) and Sprint Nextel with 13.1% of smartphones sold
(1.4% points increase). AT&T, in second place, remains stable
at 26.3%, while T-Mobile declines to 11.3%.
Windows has begun to capture consumers from across the
competitor set. Of those who purchased a Windows device in the last
year, 42% came from a featurephone device, 25% from another Windows
device and 23% from Android. While iOS is similarly effective at
capturing Android users and their own users, only 31% came from a
featurephone device, showcasing Windows strength in attracting
But it's not just about capturing the market that is yet to
upgrade. Windows is also seeing success in the younger group. When
looking at those who changed device, between 2011 and 2012 Windows
was more successful at capturing older consumers aged 50-64. But
when looking at those changing now and in the last year, we're
seeing Windows now gaining share among those aged 25-34.
Looking at specific sales of smartphone devices, for the 3 month
ending April 2013, Nokia's Lumia devices were the key models
driving success for the Windows OS.
Source : Kantar Worldpanel