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UK Insights

iPhone 6 boost

Dominic Sunnebo

Global Insight Director

Mobile 29.10.2014 / 09:30


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Great Britain iOS share now 31%

Smartphone sales data from Kantar Worldpanel ComTech, for the three months to September 2014, covers the first few days of the iPhone 6 and iPhone 6 Plus being available in Great Britain and it is clear that demand has been high for the eagerly awaited new models.

In Britain, where the new iPhone 6 models started shipping on 19 September, Apple saw its sales share up by 1.7% compared with the same period last year, taking share of iOS to 31%.

Across the major European markets, where the new iPhone models were made available between the 19 and 26 September, initial sales of the new iPhone models have overwhelmingly been from existing iPhone owners (87%).  This is not surprising as consumers who already own Apple products tend to remain loyal and are keen to get their hands on new models. Drawing in customers who are switching from competitor brands is more likely to happen once offers and promotions on the new iPhones start to kick-in.

Apple has also experienced market share and volume increases across all major European markets, as well as in China and Australia, in part thanks to the launch of its new handsets. Across Europe's top five markets, the iPhone 6 has outsold the larger iPhone 6 Plus by five-to-one.

Explore all the Kantar Worldpanel ComTech smartphone share data in our interactive dataviz. See the October 2014 smartphone sales data here.

Source : Kantar Worldpanel


Editor's Notes

Journalists, download the full press release and data tables above, or contact us for more information.

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