Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Android share drops by 4.9 percentage points

Dominic Sunnebo

Global Insight Director

Mobile 03.06.2015 / 08:00

  • SAVE
  • Close



    Copy the following code to embed the chart into your web page, Blog or BBS.

Great Britain smartphone share data April 2015

Smartphone sales data from Kantar Worldpanel ComTech for three months ending in April 2015 shows Android share dropped by 4.9 percentage points in Great Britain.

With the number of first time smartphone buyers in Britain continuing to decline to from 21.8% (in 2014) to 15.1%, growth is coming from replacement sales, where both OS and brand loyalty play a big role.

While Android's share is declining the Britain, and across Europe, it is gaining market share in the US, where it increased to 62.4%, a 2.9 percentage point gain over the three months ending in April 2014.

Elsewhere, in urban China, Apple retained its leadership as a smartphone vendor, as its share reached 24.4%, up from 17.5% for the same period in 2014.

This new sales data is being published between the Google and Apple developer conferences, where a great deal of focus is expected to remain on continuing to deepen user engagement and enhancing user experience - such that it is becoming harder and harder for competitors to win customers away.

Source : Kantar Worldpanel

Editor's Notes

Journalists, download the press release and full data tables above, embed or download our chart, or contact us for more information.

Latest Stories

Smartphone sales data from Kantar Worldpanel ComTech

BrandZ™ Top 50 Most Valuable Indonesian Brands 2017

Latest entertainment retail barometer from Kantar Worldpanel

Kantar Twitter TV Ratings for the week commencing 24th July

Kantar Twitter TV Ratings for the week commencing 17th July

Related Content