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UK Insights

Android share drops by 4.9 percentage points

Dominic Sunnebo

Global Insight Director

Mobile 03.06.2015 / 08:00

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Great Britain smartphone share data April 2015

Smartphone sales data from Kantar Worldpanel ComTech for three months ending in April 2015 shows Android share dropped by 4.9 percentage points in Great Britain.

With the number of first time smartphone buyers in Britain continuing to decline to from 21.8% (in 2014) to 15.1%, growth is coming from replacement sales, where both OS and brand loyalty play a big role.

While Android's share is declining the Britain, and across Europe, it is gaining market share in the US, where it increased to 62.4%, a 2.9 percentage point gain over the three months ending in April 2014.

Elsewhere, in urban China, Apple retained its leadership as a smartphone vendor, as its share reached 24.4%, up from 17.5% for the same period in 2014.

This new sales data is being published between the Google and Apple developer conferences, where a great deal of focus is expected to remain on continuing to deepen user engagement and enhancing user experience - such that it is becoming harder and harder for competitors to win customers away.

Source : Kantar Worldpanel

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