Data from Kantar Worldpanel into how we use technology on our
commute to work has identified that Londoners have very different
habits on their journey when compared to the rest of Britain.
Londoners are more tech savvy and connected on their commute
than those living elsewhere, partly because a Londoner commutes for
longer (11% commute for over an hour v 5.8% in rest of the Britain)
and partly because they are twice as likely to use public
London bus users are more social
Bus users take advantage of the fact that they have signal for
using the internet and calling people; however, this tends to be
for social purposes. They are least likely to do work on their
commute, with only 8% logging onto the office on the move.
Tube users are more solitary
Tube users tend to be more solitary, probably as a result of not
having signal to text or use social networking. They are more
likely to read the paper, play games or catch up on work on their
journey, than their bus and train counterparts.
Train users are more media savy
Train users make the most of having signal above ground with one
in four making phone calls and nearly a third surfing the web.
12.2% read magazines v 4.8% of bus users and 7.1% of tube
Top activites for Londoners on their
- 44% listen to music
- 39% use social networking
- 31% make phone calls
Finally, gaming is very popular in the capital, where you're
three times more likely to see someone playing a game than you
would outside of London.
Source : Kantar Worldpanel