Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights and Mark Zuckerberg on day 1 of #MWC15

Claire Davies

Former editor and head of content

Mobile 02.03.2015 / 22:30 at Mobile World Congress

Kantar reaction to the big names at Mobile World Congress

The big names were out for day 1 of Mobile World Congress 2015 in Barcelona, with and Mark Zuckerberg appearing on separate panels. might be best known to the British public at the moment as a judge on the Voice UK, but he was billed as 'Global Music Artist, Entrepreneur and Founder and Chairman,' at #MWC15. He was speaking as part of a panel discussing: 'The Future of Entertainment is Mobile.'

Amongst other things, was talking about his line of smart-watches and new ideas he has for wearable products, although he doesn't actually like the word 'wearable'. He talked about the importance of fashion, and the fact that the fashion industry doesn't use the word wearable.

One of the things that resonated with some of the Kantar folks in the audience was when talked about the importance of data. He said people are wary of giving away their personal data, but what they people don't see, and what happens all time, is the sharing of your likes and dislikes, the clothes you buy and the things you eat. And that this behaviour, or as he called it, your 'idataty' (a portmanteau of identity and data) is really powerful. may have sold out stadiums, but at #MWC15 he couldn't compete with Mark Zuckerberg. Last year, the Facebook founder talked about how he wanted to work with mobile operators to connect the next billion people to the internet, for free, via Kantar's Mardien Drew was hoping for an update: "I was looking to hear how the partnership with the mobile operators is going and how many people have been connected. He did give us a bit of an update, in that he talked about piloting it in 6 emerging markets, but he didn't talk about how many people he had managed to connect and he didn't give detail on what next. And whenever he was questioned about how people should be paying for data in the future, he didn't really answer the question."

There was also a bit of discussion about the purchase of Whatsapp, which was announced at Mobile World Congress in 2014. Teleanor, the Swedish mobile phone operator, did touch on the fact that messaging services like Whatsapp, have taken revenue from operators who used to make money from messaging. But Mardien says really the panel discussion with Mark Zuckerberg just left you with a feeling of 'watch this space.'

Source : Kantar

Editor's Notes

Kantar are exhibiting at #MWC15, come see us at Hall 8.1 D51. Contact us for data, insights or an interview.

Latest Stories

Kantar Worldpanel confirms that women are following the catwalk and growing their hair… and shampoo sales are dropping as a result.

Supermarket sales have increased in value by 3.1% compared with last year according to the latest grocery market share figures from Kantar Worldpanel.

The latest OS data from Kantar Worldpanel ComTech puts Samsung’s overall share at a three-year high of 38.4%

With the Kantar Pulse, you can see which politicians are being talked about most on Twitter, in real time

A new report from Kantar shows that financial services organisations could be missing a £130bn opportunity – by not winning over women

Related Content