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UK Insights

Early holiday sales show growth for iOS

Lauren Guenveur

Global Mobile Analyst, ComTech

Mobile 11.01.2017 / 08:00


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Smartphone sales data from Kantar Worldpanel ComTech

Smartphone sales data from Kantar Worldpanel ComTech shows Android sales declined in the US, GB, and France, as iOS continued to make gains across most regions in the three months ending November 2016.

iOS and Android made gains across EU5, largely due to the decline of Windows. The best showing for iOS was in in GB where it was up 9.1 percentage points for the year ending in November 2016.

In the EU5 countries, Android accounted for 72.4% of smartphone sales during this period, with iOS at 24.6%, a strong year-on-year uptick for both ecosystems as Windows’ share declined to 2.8%. For Android, this represented a 2.8 percentage point decline from the October period, while strong sales of iPhone 7 boosted iOS.

The holiday period is always strong for Apple, but it remains to be seen if demand for the latest devices will level out in the first quarter of 2017. Europe's big five markets include Great Britain, Germany, France, Italy, and Spain.

iPhone 7, iPhone 7 Plus, and iPhone 6s were the three most popular smartphones in the US at the beginning of the holiday period, for a combined 31.3% share. The Samsung Galaxy S7 and S7 edge were the fourth and fifth best-selling phones in the US, with Samsung capturing 28.9% of smartphone sales.

For Android, this marks the sixth consecutive period of decline in the US, at 55.3% of all smartphone sales, down from 60.4% in the same period a year earlier. In Urban China, iOS was down year-on-year at 19.9%, but continued strong period-on-period growth with sales from iPhone 7.

Source : Kantar Worldpanel


Editor's Notes

This data is based on research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous consumer research/mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behaviour - including phone purchases, bills/airtime, source of purchase, and usage.

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