Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Samsung resurging in Great Britain

Dominic Sunnebo

Global Insight Director

Mobile 12.10.2017 / 09:00


Kantar
  • SAVE
  • Close

    SHARE THIS WITH FRIENDS

  • EMBED
    Close

    Copy the following code to embed the chart into your web page, Blog or BBS.

The latest OS data from Kantar Worldpanel ComTech puts Samsung’s overall share at a three-year high of 38.4%

ComTech data reveals that for the three months ending in August 2017, iOS posted growth in the US, China, Germany, France, and Spain, but performance in Great Britain dropped.

Consolidated market share for iOS in Europe’s five largest markets was up by 1.2% year on year, held back by a resurgent Samsung in Great Britain. Samsung boosted Android’s growth in Great Britain with the Galaxy S8 and J3 (2016) selling well, while Apple’s flagship models lost momentum in the period prior to the new iPhone announcement, offset slightly by strong sales of the iPhone SE.

Samsung took full advantage of the weeks just before the iPhone 8 and iPhone X were released in Great Britain, with significant promotional activity that helped drive its overall share to a three-year high of 38.4% for the three months ending August 2017. More than one in four Galaxy S8 buyers cited a specific promotion as a key purchase influencer, and almost half said that a good deal on the price of the phone was key to their purchase. Both of these metrics experienced a large increase over the last two months of the period.

Meanwhile, in the US, Samsung and Apple sales shares for the three months ending in August were virtually tied at 35.2% and 35.0% respectively.

Source : Kantar Worldpanel

Editor's Notes

Kantar Worldpanel ComTech’s smartphone OS market share data provides the media and businesses with access to the most up-to-date sales and market share figures for the major smartphone operating systems.

This information is based on research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous consumer research mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behavior – including phone purchases, bills/airtime, source of purchase, and usage. It also delivers additional data to promote an understanding of the drivers of share changes, and consumer insight market dynamics. All consumer data in this release excludes enterprise sales.

For more information, please contact us.

Latest Stories

Kantar Worldpanel confirms that women are following the catwalk and growing their hair… and shampoo sales are dropping as a result.

Supermarket sales have increased in value by 3.1% compared with last year according to the latest grocery market share figures from Kantar Worldpanel.

The latest OS data from Kantar Worldpanel ComTech puts Samsung’s overall share at a three-year high of 38.4%

With the Kantar Pulse, you can see which politicians are being talked about most on Twitter, in real time

A new report from Kantar shows that financial services organisations could be missing a £130bn opportunity – by not winning over women

Related Content