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UK Insights

Apple back on top in US

Tech // Mobile 28.11.2012

Dominic Sunnebo

Global Insight Director

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Soaring iPhone 5 sales knock Android into second place in US

The latest smartphone sales data from Kantar Worldpanel ComTech shows that strong uptake of the iPhone 5 over the past 12 weeks has boosted iOS back to the number one spot in the US.  It now has a 48.1% share of US smartphone sales compared with Android which has 46.7%. 

Key Numbers

  • 48.1% iOS share of US smartphone sales
  • 46.7% Android share of US smartphone sales

The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods.  This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods.

Apple's rise in the US has not been replicated in quite the same way across Europe where Android still takes the lead, accounting for 73.9% of sales in Germany and 81.7% in Spain. However, it is now enjoying share gains in four of the five major European countries with a particularly strong performance in Britain where it holds a 32.7% share.

Read more about the Kantar Worldpanel ComTech smartphone sales data and contact Dominic on the Worldpanel website.

Source : Kantar Worldpanel

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