The latest smartphone sales data from Kantar Worldpanel ComTech
shows that strong uptake of the iPhone 5 over the past 12 weeks has
boosted iOS back to the number one spot in the US. It now has
a 48.1% share of US smartphone sales compared with Android which
- 48.1% iOS share of US smartphone sales
- 46.7% Android share of US smartphone sales
The last time we saw iOS overtake Android in the US was when the
iPhone 4S was released and Apple managed to retain its lead for
three consecutive periods. This time we predict that Apple
will beat its previous high of 49.3% and achieve its highest ever
share of the US smartphone market within the next two periods.
Apple's rise in the US has not been replicated in quite the same
way across Europe where Android still takes the lead, accounting
for 73.9% of sales in Germany and 81.7% in Spain. However, it is
now enjoying share gains in four of the five major European
countries with a particularly strong performance in Britain where
it holds a 32.7% share.
Read more about the Kantar Worldpanel ComTech smartphone sales
data and contact Dominic on the Worldpanel website.