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UK Insights

Apple regains momentum

Tech // Mobile 29.04.2014

Dominic Sunnebo

Global Insight Director

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Kantar Worldpanel ComTech smartphone share data for Great Britain

Smartphone sales data from Kantar Worldpanel ComTech, for the three months to March 2014, shows Apple performing strongly in the first quarter of the year, with sales bouncing back in Europe, Japan and Australia.

Across Europe, Android remains the top OS with 70.7% share, while Apple holds second position at 19.2%.  Windows, at third, accounts for 8.1% of smartphone sales.

Apple regained ground in the first quarter of 2014, primarily due to the strong performance of the iPhone 5S, growing its sales share in Europe, Japan and Australia.

Smartphone % penetration in Great Britain stands at 71% in March, with 88% of devices sold in the past three months being smartphones.

Source : Kantar Worldpanel

Editor's Notes

Journalists wishing to interview Dominic Sunnebo, should contact us. Download the press release, including charts for other countries above. Also, do check out our Kantar Worldpanel ComTech smartphone share interactive data viz.

This information is based on the research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous research consumer mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behaviour, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage.

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