Error loading MacroEngine script (file: )

Apple regains momentum

Tech // Mobile 29.04.2014

Dominic Sunnebo

Global Insight Director

  • Contact Us

    Close

    Contact Us


    To

    ukeditor@kantar.com

    From *

    Message *

  • Download chart
  • Close

    EMAIL TO A FRIEND


    To *

    From *

    Message *

Kantar Worldpanel ComTech smartphone share data for Great Britain

Smartphone sales data from Kantar Worldpanel ComTech, for the three months to March 2014, shows Apple performing strongly in the first quarter of the year, with sales bouncing back in Europe, Japan and Australia.

Across Europe, Android remains the top OS with 70.7% share, while Apple holds second position at 19.2%.  Windows, at third, accounts for 8.1% of smartphone sales.

Apple regained ground in the first quarter of 2014, primarily due to the strong performance of the iPhone 5S, growing its sales share in Europe, Japan and Australia.

Smartphone % penetration in Great Britain stands at 71% in March, with 88% of devices sold in the past three months being smartphones.

Source : Kantar Worldpanel


Editor's Notes

Journalists wishing to interview Dominic Sunnebo, should contact us. Download the press release, including charts for other countries above. Also, do check out our Kantar Worldpanel ComTech smartphone share interactive data viz.

This information is based on the research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous research consumer mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behaviour, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage.

Latest Stories

GB health and fitness wearable tech market set to double

Yummy mummy favourite has continuously grown its sales every month since March 2009

Very low levels of trust in the UK party leaders to deliver on Scottish promises

How do you feel if you leave your mobile phone at home?

What can the past acquisitions of Facebook and Twitter tell us about the future of the companies?

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

Related Content

GB health and fitness wearable tech market set to double
View more

How do you feel if you leave your mobile phone at home?
View more

What can the past acquisitions of Facebook and Twitter tell us about the future of the companies?
View more

Apple’s share of British smartphone sales defied convention ahead of iPhone 6 launch
View more