Smartphone sales data from Kantar Worldpanel ComTech, for the
three months to March 2014, shows Apple performing strongly in the
first quarter of the year, with sales bouncing back in Europe,
Japan and Australia.
Across Europe, Android remains the top OS with 70.7% share,
while Apple holds second position at 19.2%. Windows, at
third, accounts for 8.1% of smartphone sales.
Apple regained ground in the first quarter of 2014, primarily
due to the strong performance of the iPhone 5S, growing its sales
share in Europe, Japan and Australia.
Smartphone % penetration in Great Britain stands at 71% in
March, with 88% of devices sold in the past three months being
Source : Kantar Worldpanel