Smartphone sales data from Kantar Worldpanel ComTech, for the
three months to August 2013, shows Windows Phone has posted its
highest ever sales share of 9.2% across the five major European
markets (Great Britain, Germany, France, Italy and Spain) and
is now within one percentage point of iOS in Germany.
Android remains the top operating system across Europe with a
70.1% market share, but its dominant position is increasingly
threatened as growth trails behind both Windows and iOS.
Windows Phone has hit double digit sales share figures in France
and Great Britain with 10.8% and 12% respectively - the first time
it has recorded double digits in two major markets.
After years of increasing market share, Android has now reached
a point where significant growth in developed markets is becoming
harder to find. Android's growth has been spearheaded by Samsung,
but the manufacturer is now seeing its share of sales across the
major European economies dip year on year as a sustained comeback
from Sony, Nokia and LG begins to broaden the competitive
Windows Phone's latest wave of growth is being driven by Nokia's
expansion into the low and mid range market with the Lumia 520 and
620 handsets. These models are hitting the sweet spot with 16 to 24
year-olds and 35 to 49 year-olds, two key groups that look for a
balance of price and functionality in their smartphone.
Smartphone % penetration in Great Britain stands at 67% in
August, with 85% of devices sold in the past three months being