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UK Insights

Are you a selfie sharer?

Claire Davies

Former editor and head of content

Social 27.08.2015 / 14:30


Kantar
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Poll looks to understand what people do with their selfie pics

The royal family, the pope, the Kardashian family, wherever you look there is a selfie being taken, but what do people do with them once they're taken?

A Kantar poll, of 4,473 British people, has found that despite the Oxford English dictionary definition of a selfie typically being 'uploaded to a social media website' some people don't share their selfies. 15.9% of people say they publish their selfies to social media, but a similar number of people (15.3%) keep them to their themselves. 8.5% of people say they send their selfies to their partners and 13.3% share them in private, via something like: Whatsapp or Snapchat.

Unsurprisingly, selfies are far more popular with the young. One of the options in our poll was 'I don't take selfies', and this was chosen by a whopping 88.9% of respondents aged 55 years and older. Whereas, only 21.6% of people aged 18-24 year olds say they don't take selfies. Young people are also much more likely to publish their selfies to social media than older people, 49.9% of people aged 18-24 years old share them on Twitter, Instagram and/or Facebook.

The poll, conducted by Kantar company, Lightspeed GMI, found more women take selfies than men, with 72.0% percent of men saying 'I don't take selfies', compared to 59.4% of women.

Source : Lightspeed


Editor's Notes

This selfie poll was conducted by Kantar company, Lightspeed GMI, on the 31st July 2015, using their UK online panel. 4,473 people responded.

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