New research from Compete, a Kantar Media company, has found
mobile is often the primary way that people experience Twitter. And
people who use Twitter on their mobile are 86% more likely to be on
Twitter several times a day.
Twitter commissioned Compete to find out how advertisers can better
connect with mobile consumers on Twitter. Some of the key
18 to 34 year olds are 52% more likely to be logging into
Twitter primarily via a mobile device.
Primary mobile users are 157% more likely to use Twitter when
they wake up and 129% more likely to use Twitter when going to
sleep. They are also 32% more likely than the average Twitter user
to use the platform while they are watching television.
The average Twitter user follows five or more brands. Users who
primarily access Twitter on mobile are 96% more likely to follow 11
or more brands.
Primary mobile users are 57% more likely to compose original
Tweets than the average Twitter user. They are also 63% more likely
to click on links, 78% more likely to retweet and 85% more likely
to favourite a Tweet.
Read the full report on the Twitter website, or check out our other social
media related stories below.