Twitter on mobile

Tech // Social 14.02.2013

Stephen DiMarco

Chief Marketing Officer, Compete, a Kantar Me…

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60% of Twitter active users log in via a mobile at least once a month

New research from Compete, a Kantar Media company, has found mobile is often the primary way that people experience Twitter. And people who use Twitter on their mobile are 86% more likely to be on Twitter several times a day.

Twitter commissioned Compete to find out how advertisers can better connect with mobile consumers on Twitter. Some of the key findings:

18 to 34 year olds are 52% more likely to be logging into Twitter primarily via a mobile device.

Primary mobile users are 157% more likely to use Twitter when they wake up and 129% more likely to use Twitter when going to sleep. They are also 32% more likely than the average Twitter user to use the platform while they are watching television. 

The average Twitter user follows five or more brands. Users who primarily access Twitter on mobile are 96% more likely to follow 11 or more brands.

Primary mobile users are 57% more likely to compose original Tweets than the average Twitter user. They are also 63% more likely to click on links, 78% more likely to retweet and 85% more likely to favourite a Tweet. 

Read the full report on the Twitter website, or check out our other social media related stories below.

Source : Kantar Media

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