Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Twitter on mobile

Tech // Social 14.02.2013

Stephen DiMarco

Chief Marketing Officer and Chief Client Offi…

  • Contact Us

    Close

    Contact Us


    To

    ukeditor@kantar.com

    From *

    Message *

  • Download chart
  • Close

    EMAIL TO A FRIEND


    To *

    From *

    Message *

60% of Twitter active users log in via a mobile at least once a month

New research from Compete, a Kantar Media company, has found mobile is often the primary way that people experience Twitter. And people who use Twitter on their mobile are 86% more likely to be on Twitter several times a day.

Twitter commissioned Compete to find out how advertisers can better connect with mobile consumers on Twitter. Some of the key findings:

18 to 34 year olds are 52% more likely to be logging into Twitter primarily via a mobile device.

Primary mobile users are 157% more likely to use Twitter when they wake up and 129% more likely to use Twitter when going to sleep. They are also 32% more likely than the average Twitter user to use the platform while they are watching television. 

The average Twitter user follows five or more brands. Users who primarily access Twitter on mobile are 96% more likely to follow 11 or more brands.

Primary mobile users are 57% more likely to compose original Tweets than the average Twitter user. They are also 63% more likely to click on links, 78% more likely to retweet and 85% more likely to favourite a Tweet. 

Read the full report on the Twitter website, or check out our other social media related stories below.

Source : Kantar Media

Latest Stories

The Co-operative returns to growth for the first time since July 2014

Kantar Twitter TV Ratings for the week of 20th July

Kantar's Millward Brown looks at how car brands can deal with 'sameness'

The challenge of national cultures for global brands

67,541 tweets for the last episode of ITV2's Love Island

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

Related Content

Kantar Twitter TV Ratings for the week of 20th July
View more

67,541 tweets for the last episode of ITV2's Love Island
View more

Kantar Twitter TV Ratings week commencing 6th July 2015
View more

Kantar Twitter TV Ratings for the week of 29th June
View more