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UK Insights

Twitter fans support Children in Need

Symran Khangura

Senior Twitter TV Analyst

TV 21.11.2016 / 14:00

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Kantar Twitter TV Ratings for the week commencing 14th November

It’s that time of year where we wear our Pudsey ears with pride and join together to raise money for the Children in Need charity. This year’s extravaganza attracted a total of 150,000 Tweets Friday 18 November, with 50% of these Tweets being Retweets. The most-Retweeted post originated from the official Children in Need account, thanking all those who donated and displaying the total amount of donations at the show’s climax. This year’s total reached  £46 million – with the Tweet announcing the evening’s success receiving 747 Retweets and creating 18.4K Impressions.

The evening was filled with fun and frolics, with a particular highlight from the Eastenders cast performance. Danny Dyer kicked off the proceedings starring as Tom Cruise in Top Gun, with this part of the broadcast received just under 3,000 Tweets. Tweeters were certainly entertained, with 46% of these Tweets containing Positive Sentiment, with the top two emotions being admiration and joy.

The Children in Need fundraising celebrations proved equally popular with male and female Tweeters, but with a slight skew towards women - with 53% of Tweeters being female. Overall, the all-day totals for this year’s Children in Need accounted for a third of the share of all Tweets sent for Friday.

Elsewhere, Clarkson, Hammond and May returned to our screens this week from their new home on Amazon Prime, for the much-anticipated launch of their global road-trip adventure The Grand Tour.

With episode 1 launching just after midnight on Thursday 17 November, it was a big week of Twitter buzz for Amazon’s prime investment: Friday 18 November alone saw 31,369 Tweets sent for the entire day from 23.5K Unique Authors - a mammoth 78.1% of whom were male.

UK Tweeters had an overall favourable reaction to the boys’ latest venture, with Tweets for the whole of Friday containing over 52.5% Positive Sentiment, and Admiration and Anticipation being the top two emotions present in Tweets. Some die-hard fans were even ready for the show at the late-night moment of its launch, with a spike to a Tweet rate of over 100 UK Tweets per minute as the first episode went live online.

The Grand Tour received 67,519 UK Tweets for the entire week, making it the 6th most-Tweeted programme last week overall, and the number one ranked on-demand show. Overall, Tweets about The Grand Tour created 20.3M Total Impressions on Twitter during its launch week.

Source : Kantar Media

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