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UK Insights

Gilmore Girls returns, Twitter fans rejoice

Symran Khangura

Senior Twitter TV Analyst

TV 28.11.2016 / 13:00

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Kantar Twitter TV Ratings for the week commencing 21st November

After nearly a decade off our screens, viewers were welcomed back to Stars Hollow this week for another glimpse into the lives of the Gilmore Girls. The new four-part Netflix event A Year in the Life follows Lorelai, Rory and Emily Gilmore through the highs and lows of the changing seasons across one year.

Complete with witty banter, pop-culture references, and countless trips to Luke’s Diner, it was a stroll down memory lane for fans of the classic show. The miniseries was certainly a hit with UK Tweeters, with the show’s launch week seeing 55,340 UK Tweets sent in our 24/7 tracking, which created over 10.2M Total Impressions on Twitter.

Tweeters sent nearly 25,000 Tweets about the show on Friday 25 November, as the first episode of the revival was released, making Gilmore Girls the second most-Tweeted programme for the day in our 24/7 tracking. #GilmoreGirlsRevival was the most-Tweeted hashtag for the launch day, present in over 30% of all Tweets. The show's revival drove particular conversation among female Tweeters, with 82.7% of Friday’s Tweets originating from women.

The Gilmore Girl’s Revival was the sixth most-Tweeted programme on UK Twitter for the whole of last week - and the number one Tweeted on-demand show.

Elsewhere, BBC1’s ancestry documentary, Who Do You Think You Are?, returned to our screens this week, with East-Ender Danny Dyer as its first celebrity guest. The show hit fourth place on our Leaderboard for Thursday 24 November, attracting 9,354 Tweets from 5,775 Unique Authors – and creating a Total of 2.5 Million Impressions on Twitter.

Tweeters had a positive response to Danny’s involvement in the show, with Tweets about the episode containing 46.8% Positive Sentiment. The show also proved a hit with slightly older Tweeters, with nearly 65% of Authors being aged 35 to 54.

The peak moment of Twitter interaction came at the show’s close, where a shock discovery showed Danny to be a direct descendent of a Royal line - that of King Edward III. Tweeters sent over 500 Tweets in a single minute at the revelation – with Admiration and Laughs the top emotions found in Tweets.

Source : Kantar Media

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