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UK Insights

Social buzz for Planet Earth II

Symran Khangura

Senior Twitter TV Analyst

TV 07.11.2016 / 13:00

Planet Earth II

Kantar Twitter TV Ratings for the week commencing 31st October

A decade after the first ground-breaking Planet Earth documentary, expectations were high for Sir David Attenborough’s Planet Earth II, which premiered Sunday night, 6 November, on BBC One. The return of the epic natural history show set Social Media abuzz, with Tweeters sending 104,736 Tweets about the programme for the whole of Sunday.

The premiere episode highlighted the plights of animals adapting to the difficulties of island life, with the broadcast securing the number one spot on our Leaderboard with 78,612 Tweets from 45,740 Unique Authors. Planet Earth II was a hit with both male and female Tweeters, with the gender of Unique Authors split very evenly – 50.7% of Tweeters being male and 49.3% being female.

The peak moment of the episode occurred during a dramatic chase between iguana hatchlings, and their racer snake predators. It all ended tragically for one baby iguana, however another much luckier iguana managed a near-impossible escape from the snakes’ clutches. The dramatic moment caused a surge of Twitter activity, with over 5,000 Tweets sent in the space of 2 minutes, with Admiration the top emotion coming from Tweeters - present in 15% of these Tweets. Tweets around the Planet Earth II broadcast created 20.3M Impressions on Twitter.

Source : Kantar Media

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Image: BBC

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