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UK Insights

Twitter talks Britain's Got Talent

Symran Khangura

Senior Twitter TV Analyst

TV 08.05.2017 / 13:00

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Kantar Twitter TV Ratings for the week commencing 01st May

This week's Britain's Got Talent auditions took the show to Blackpool where we met some incredibly flexible contortionists, John 'Hoop Guy' Parnell, and 16 year old singer-songwriter Harry Gardner.

Although the catchy theme that played in John Parnell's hula-hooping audition saw #hoopguy appear in 0.6% of all Tweets to do with the show, it was the emotional performance by Harry Gardner that sparked the most Twitter activity. Many Tweeters empathised with his poignant original song "Not Alone", which was written for his Nan, and Admiration and Sadness featured in 24.7% and 10.7% of Tweets respectively. His handle, @harrygardner_ was mentioned in 5.3% of all BGT related Tweets on Saturday too.

Overall, there were 21,950 Tweets about Britain's Got Talent on Saturday 06 May, averaging at 15 Tweets Per Minute across the day. Generating 7.5M Impressions, the show hit the top spot on the daily Broadcast Leaderboard, and second on the 24/7 board, behind our General Election tracking.

Elsewhere, the infamous case of three-year-old Madeleine McCann going missing from the McCann’s holiday apartment in Portugal is still proven to evoke a lot of emotions amongst observers even 10 years on. BBC1’s dedicated documentary, Panorama - Madeleine McCann: 10 Years On, sparked an impressive amount of conversation on Twitter, generating 32,529 Tweets, which positioned the documentary to the top of both our Broadcast and 24/7 Leaderboards for Wednesday 03 May.

Wednesday’s episode left Tweeters shocked and anxious, receiving 15% of Tweets containing the emotion Criticism, and 19.3% of all Tweets registering as Negative. The peak minute was at 22:00, which saw 295 Tweets when the audience took to Twitter to express their confusion about the unresolved issue. The programme was particularly popular amongst the group aged over 35, with 34.7% of Tweets originating from this age group.

Overall, Madeleine McCann: 10 Years On amounted to 14.5% of Wednesday's overall Twitter activity, and generated over 9 times the average Tweets of this year's Panorama documentaries.

Source : Kantar Media

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