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UK Insights

Celebrity Big Brother sparks Twitter buzz

Symran Khangura

Senior Twitter TV Analyst

TV 09.01.2017 / 11:00

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Kantar Twitter TV Ratings for the week commencing 02nd January

Celebrity Big Brother returned to our screens with a two-hour Live Launch show on Tuesday 03 January. The premiere episode topped Tuesday’s broadcast leaderboard, the broadcast itself generating a total of 113,148 Tweets sent from 43,674 Unique Authors.

The peak moment of interaction occurred when US singer and TV personality Ray J entered the house, seeing UK Tweeters respond to the tune of 4,646 Tweets in two minutes. However, another contestant in the form of veteran CBB star Calum Best also seemed to get UK Tweeters talking, with his hashtag #CBBCalum the most-Tweeted contestant hashtag of the launch episode with 1,400 mentions.

The first episode was a particular hit with female Tweeters, with 60.3% of Authors being women, and the show also performing well amongst young Tweeters, with 58.8% of Authors aged between 21 and 34. The launch show was thoroughly in command of Twitter TV conversation, stealing a quarter of all Social TV interaction for the whole day. Celebrity Big Brother generated an impressive 134,148 UK Tweets in our 24/7 tracking for the whole of Tuesday, which in turn created a whopping 52 Million impressions on Twitter.

Elsewhere, Gary Barlow’s new talent-scouting spectacular, Let It Shine, hit the top spot on Twitter on Saturday 07 January. The show received 40,197 Tweets in our 24/7 Tracking for Saturday that created 13.8M Impressions. Similarly, The Voice returned for a new round of blind auditions at its new home on ITV. The Voice received 34,635 Tweets in Saturday’s 24/7 tracking, just under the amount of Tweets received by Let it Shine, with each Tweet creating an average of 383.5 Impressions.

Source : Kantar Media

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