The stars aligned on Sunday night 12 February at the Royal Albert Hall for the British Academy Film Awards. The BAFTAs dominated UK Social TV conversation this week, with Sunday’s televised awards on BBC1 the biggest broadcast of the week – attracting 71,646 Tweets that created an impressive 28.9M Impressions.
Stephen Fry was at the helm for the proceedings, as the Academy honoured the brightest talent from the world of cinema. The peak moment of interaction occurred early in the night, as director Ken Loach gave the first of many political speeches for the evening when accepting his award for I, Daniel Blake. His words saw a response from UK Tweeters to the tune of over 2,000 Tweets sent in just two minutes, with 37.7% of these Tweets containing Admiration.
Both I, Daniel Blake and another of the night's big winners, La La Land, were among the top-Tweeted films - with 8.4K and 5.6K mentions respectively. Hollywood icon Meryl Streep also got Tweeters talking with her amusing reactions to some death-defying stunts performed by the evening's opening act, Cirque Du Soleil. Her dramatic facial expressions resulted in over 1000 Tweets sent in two minutes, with the name "Meryl" mentioned 2000 times throughout the broadcast window.
The awards were equally popular between male and female Tweeters, with 52% of the 33,154 Unique Authors being women and 48% being men. However the awards proved a hit among slightly older Tweeters with 55.1% of Authors being aged over 35.
Overall, this year’s BAFTAS saw 106,172 Tweets sent during our 24/7 tracking for Sunday, which accounted for a 26.4% share of all Social TV activity for the entire day.
Source : Kantar Media