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UK Insights

Twitter fans celebrate return of The Walking Dead

Symran Khangura

Senior Twitter TV Analyst

TV 20.02.2017 / 15:00

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Kantar Twitter TV Ratings for the week commencing 13th February

The Walking Dead resumed its action-packed series on FOX this Monday 13 February, after its mid-season break. The series was the main driver of Monday’s Social TV conversation, claiming over 20,000 UK Tweets for the whole of Monday and stealing the top spot on both our 24/7 and broadcast Leaderboards

Fans were delighted to see the return of Season 7, taking to Twitter to express their excitement: the word “back” was mentioned over 2,500 times in Tweets about The Walking Dead, and the show received 38.3 % Positive Sentiment from Tweeters, with Admiration, Expectation and Check-In the most common emotions in Tweets. The peak moment of interaction came at the start of the broadcast, with 570 Tweets sent in the space of just two minutes, as fans readied themselves for the brand new episode.

Nearly 12,300 Unique Authors Tweeted about the show on Monday, with a fairly even split between male and female users: 51% of Tweeters were men and 49% women. Most Tweeters of The Walking Dead were aged 21 to 34, with 61.5% of Authors from this age band category.

Overall, an average of 14 UK Tweets were sent every minute about The Walking Dead for the whole of Monday, with Tweets about the programme creating 3.2M Impressions on Twitter.

Elsewhere, a new BBC drama hit our screens on Sunday night 19 February in the form of dystopian thriller SS-GB, based on the Len Deighton novel of the same name. Postulating the prospect of a Nazi-occupied Britain in World War II, the drama stars Sam Riley as detective Douglas Archer, now forced to work under the new regime.

The premiere episode received 6,537 Tweets from 3,787 Unique Authors during its broadcast window, winning nearly 25% Positive Sentiment from Tweeters - although the top most-common emotion present in Tweets was actually Criticism. Tweets sent about the premiere episode during the broadcast window itself created 3.5M Total Impressions.

Nearly 5,500 Unique Authors Tweeted about the new series during the whole day on Sunday, and over 60% of those Tweeting about the dystopian thriller were male. However, the new drama was also a hit with older Tweeters, with 41.7% of Unique Authors being aged over 50.

Overall SS-GB received over 9,000 Tweets in our 24/7 tracking for Sunday, which created a total of 4.6M Impressions on Twitter – securing it at second place on our 24/7 leaderboard for Sunday.

Source : Kantar Media

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