Tuesday 14 March saw the much-anticipated conclusion of the BBC One psychological thriller, The Replacement, starring Vicky McClure and Morven Christie. The show climbed to the top of Tuesday’s 24/7 Leaderboard, attracting 18,621 UK Tweets for the whole day, which in turn created 8.4M Total Impressions on Twitter.
The peak moment of Twitter interaction occurred at the close of the final episode which saw 1,881 Tweets being sent in the space of just five minutes, as the dramatic ending stunned viewers. The shock conclusion certainly received a mixed emotional response from Twitter users, as amongst these 1,881 Tweets, 24.5% contained the emotion Admiration, 21.2% contained Criticism, 9.5% contained Insults and 8.6% contained Sadness. Overall, Tweets about the finale broadcast contained 23.5% Positive Sentiment.
The show drove more Social TV conversation amongst female Tweeters, with 68.85% of the 9,300 Unique Authors being women, and just 31.15% being men. The high-stakes drama also proved popular amongst slightly older Tweeters, with over 54% of all Twitter Authors aged over 35. Overall, The Replacement finale was responsible for 10.2% of all UK Social TV conversation for the whole of Tuesday.
Elsewhere, Brenda Blethyn’s Vera plodded determinedly back onto our screens on Sunday 19 March for its seventh series, with Tweeters welcoming the troubled yet brilliant detective back with open arms. The premiere episode “Natural Selection” received 1,950 Tweets during its broadcast window, which in turn created over 400K Total Impressions.
Tweeters were delighted by the return of the unconventional sleuth. The series opener received 56.7% Positive Sentiment during Sunday’s 24/7 tracking, with Admiration and Expectation the top two emotions present in Tweets, populating 32.2% and 18.7% of Tweeters’ comments respectively. The female-driven detective drama proved a hit with female Tweeters, with 60% of the 1,661 Unique Authors being women.
Overall, Vera received 2,505 Tweets for the whole of Sunday, which created 590.1K Total Impressions, with each Tweet sent about the show creating an average of 235.6 Impressions.
Source : Kantar Media