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UK Insights

The Last Leg gets Twitter talking

Aleksandra Horn

Twitter TV Analyst

TV 25.07.2017 / 14:00

Twitter wall

Kantar Twitter TV Ratings for the week commencing 17th July

This week’s instalment welcomed Ellie Simmonds, Jonnie Peacock, Hannah Cockroft and Liam Malone to discuss the World Para Athletics Championships in London. The return to the show’s original focus proved popular on Twitter, generating 11.2K Tweets across the day.

With 9.8K Tweets posted within the Broadcast Window alone, The Last Leg was the third biggest Broadcast on Friday 21 July in terms of Twitter activity, beaten only by reality giants Big Brother and Love Island. Dwarfing the figures of the usual hashtags for The Last Leg, #RupertMurdochsBalls featured in 60.1% of all 11.2K Tweets about the show on Saturday 22 July. This was driven by a post from the official Last Leg account which included an interesting picture. This Tweet, which was the most Re-Tweeted about the show, also sparked the biggest minute of Twitter activity, with 1,262 Tweets posted at 22:12.

Overall, respect for the incredible athletes and appreciation of the sarcastic comedy style of Adam Hills resonated well on Twitter and sparked 11.2K Total Tweets, 1.8M Impressions and 10.1K Likes across Saturday.

Elsewhere, Twitter was absolutely astonished by the raw beauty of Alaska. The first episode of the BBC's nature documentary, Wild Alaska, showing breath-taking landscapes sparked over 5.0K Tweets across Sunday 23 July.

Tweeters couldn't get over the beautiful pictures and magical scenery of Alaska - almost 40% of Twitter chatter contained 'Positive Sentiment', of which nearly 30% was detected as 'Admiration'. The documentary attracted nature enthusiasts, including Labour politician Emily Thornberry who was "just mesmerised" by the first episode. Wild Alaska had more active male Tweeters more active than females - 56.3% of Tweets came from men.

The peak moment of the show occurred just six minutes in, with the amazed Twitter audience pondering visiting, or re-visiting, Alaska. With 3.5K Tweets and 2.2M Impressions within the Broadcast Window, Wild Alaska secured eighth place on Sunday's 24-7 Leaderboard.

Source : Kantar Media

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