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UK Insights

Business

The most chosen FMCG brands in the UK

Kantar Worldpanel’s 2018 UK Brand Footprint Ranking launches today, showing that top brands make our lives healthier, happier, and easier

shopper brand footprint
World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

Kantar Millward Brown research shows the most effective ads tell relatable stories that capture the joyful spirit of the event.

lidl-dream-big
Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

BrandZ-Region-2017_Twitter_Timeline_1024x512
'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

news
Why is Dulux the ‘healthiest’ brand in the UK?

According to the BrandZ Top 50 UK report, Dulux stands out as being extremely ‘healthy’. But why is this?

paint
Authenticity in digital communications

Is brand authenticity all about tone of voice?

communications
From The Archive

Kantar Analytics Practice has launched an innovative partnership with Engagement Labs to help brands understand their online and offline impact.
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It's Libraries Week, Princess Eugenie's wedding, and Croatia plays England...
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London elects a Mayor, the Nobel Peace Prize winner is announced, and Dr Who returns to our TV screens.
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It's a week of political party conferences, plus the start of the Ryder Cup and the Royal Opera season...
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Sarah Sanderson is Managing Director of Kantar Media's Custom research unit. 

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Journalists looking for an expert spokesperson to talk about change and future trends should talk …

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Andrew Curry jointly leads the public sector team at The Futures Company, and specialize in future…

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Izzy Pugh is Cultural Insight Director at Kantar Added Value.

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Latest Stories

Visit the exhibition in London, celebrating the best of the last 100 years of marketing to women.

The latest grocery market share data from Kantar Worldpanel shows UK consumers returned to comfort food in September.

Folder Media co-founder Matt Deegan shares his wisdom on the audio landscape, and how marketers must evolve alongside it.

Fewer than one in five marketers are very confident in their ability to integrate data for insights, impacting the ability to measure and prove ROI.

Kantar Health data shows that there is still a reticence around reporting depression and anxiety – and that this can have very negative health impacts.

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