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UK Insights

Business

'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

news
Black Friday sales predicted to grow despite widespread economic concerns

Data released today by Kantar has revealed consumer spending on Black Friday sales will top 2016 figures.

black-friday-shopping
Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

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Authenticity in digital communications

Is brand authenticity all about tone of voice?

communications
Why brands must be brave in order to grow

The perennial priority of any business is growth. But today that challenge is harder than ever and with a smaller margin for error.

lion-wild-brave-brands
Why is Dulux the ‘healthiest’ brand in the UK?

According to the BrandZ Top 50 UK report, Dulux stands out as being extremely ‘healthy’. But why is this?

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From The Archive

A fascinating day of presentations and conversations on the theme of bravery at the Science Museum in London, sponsored by Kantar.
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A picture says a thousand words. Will B2B marketers use them for meaningful connections?
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Do consumers care more about convenience than collecting points?
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Can B2B advertisers embrace mess without damaging their brand?
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Sarah Sanderson is Managing Director of Kantar Media's Custom research unit. 

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Journalists looking for an expert spokesperson to talk about change and future trends should talk …

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Andrew Curry jointly leads the public sector team at The Futures Company, and specialize in future…

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Izzy Pugh is Cultural Insight Director at Kantar Added Value.

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Latest Stories

The latest grocery market share figures from Kantar Worldpanel show supermarket sales increased in value by 3.1% year on year.

Research by Kantar shows that 37% of British adults consider their diets to be very healthy. Are they right?

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

2017’s most effective ads combine great storytelling that connects emotionally, with relevant and motivating messaging, says Kantar Millward Brown.

The latest smartphone OS data from Kantar Worldpanel ComTech reveals that iOS share fell in key markets

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