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UK Insights

Brands

The BrandZ Top 50 Chinese Global Brand Builders know innovation is key

The latest BrandZ report shows that the Chinese brands making the biggest impact outside China are innovating and expanding at an impressive rate.

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Two thirds of UK consumers say ads are more intrusive than three years ago

Kantar Millward Brown’s 2018 AdReaction study finds that three quarters also find multimedia campaigns unmemorable.

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‘Made in China’ is becoming cool

If ‘Made in China’ makes you think of inexpensive, low quality goods, think again.

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Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

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A is for awesome adverts: Amazon, Argos and Aldi produce most impactful Christmas ads

2017’s most effective ads combine great storytelling that connects emotionally, with relevant and motivating messaging, says Kantar Millward Brown.

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Authenticity in digital communications

Is brand authenticity all about tone of voice?

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From The Archive

Countries whose rating of China increased the most were all developed countries; awareness of the Belt and Road Initiative rose significantly from three years ago; Chinese food and high-speed railway are most mentioned cultural and high-tech elements.
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A fascinating day of presentations and conversations on the theme of bravery at the Science Museum in London, sponsored by Kantar.
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The perennial priority of any business is growth. But today that challenge is harder than ever and with a smaller margin for error.
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According to the BrandZ Top 50 UK report, Dulux stands out as being extremely ‘healthy’. But why is this?
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Latest Stories

More than half of British adults think the government is doing a poor job in Brexit negotiations

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

As Chinese New Year celebrations are underway, we take a look at our insights around Chinese shopping habits, Chinese brand-building and perceptions from across the world.

Aside from buying a card and a meal deal, what do the stats say about our capacity for romance?

Learn how we ensure that our polling predictions are as accurate as possible.

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