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UK Insights

Brands

Netflix, Amazon and Alibaba contribute to biggest ever rise in BrandZ™ Top 100 Most Valuable Global Brands

Total brand value increases by a record 21% ($750 billion), to reach $4.4 trillion, while Vodafone remains at no.1 in the UK rankings.

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The most chosen FMCG brands in the UK

Kantar Worldpanel’s 2018 UK Brand Footprint Ranking launches today, showing that top brands make our lives healthier, happier, and easier

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BrandZ China: Tencent is still most valuable Chinese brand

Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

BrandZ China
Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

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6 interesting facts about Chinese brands and consumers

As Chinese New Year celebrations are underway, we take a look at our insights around Chinese shopping habits, Chinese brand-building and perceptions from across the world.

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A is for awesome adverts: Amazon, Argos and Aldi produce most impactful Christmas ads

2017’s most effective ads combine great storytelling that connects emotionally, with relevant and motivating messaging, says Kantar Millward Brown.

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From The Archive

Kantar Millward Brown research shows the most effective ads tell relatable stories that capture the joyful spirit of the event.
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Australia’s first-ever BrandZTM Top 40 Most Valuable Oz Brands ranking has seen finance brands lead the way, coupled with a strong showing from retailers and telecom providers.
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The latest Kantar Media DIMENSION report emphasises a need for greater creativity and standardised measurement.
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Lightspeed shows how to design surveys people actually want to take – so you can believe the responses.
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Latest Stories

This week sees the annual weigh-in at London Zoo, the start of Notting Hill Carnival and GCSE results released. What else is happening?

UK voters are getting more concerned about what leaving the EU would do to standards of healthcare, finds Kantar Public

Many people may not even have the means to play them, but vinyl records are still pretty popular, says Kantar data.

As well as being English Curry Week, this week sees students receive their A-Level results.

Kantar Worldpanel data shows that the breakfast category is back in growth once again, with eggs and cereal rising in popularity.

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