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UK Insights

Brands

Iceland’s ‘Rang-tan’ is the most powerful ad of Christmas 2018 – despite being banned from TV

Kantar Millward Brown’s annual study finds consumers respond better to simple Christmas stories than blockbuster ads

animal-orangutan
REPORT: Brands are still failing to connect with women in meaningful ways

Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar's WhatWomenWant? research.

whatwomenwant report
BrandZ™ Top 30 Most Valuable Dutch Brands: Most innovative brands in Europe?

Disruptive ‘new giants’ rank alongside iconic brands in the first BrandZ™ Top 30 Most Valuable Dutch Brands report.

BrandZ Top 30 Dutch
Information is Beautiful Awards 2018: The Shortlist

The official shortlist for the Kantar Information Is Beautiful Awards has been unveiled...

iib-shortist
Marketers continue to struggle with integrated campaigns

Fewer than one in five marketers are very confident in their ability to integrate data for insights, impacting the ability to measure and prove ROI.

graffiti heart wall
The 2018 BrandZ™ UK Top 75 brands are worth a combined £205 billion

Innovative brands perform better than rivals as new food and drink names enter BrandZ™ most valuable UK brands ranking.

BrandZ UK Launch
From The Archive

As part of our #WhatWomenWant? Initiative, we look at where advertisers could improve their tactics to engage women better – and find that a good laugh could help.
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Kantar Analytics Practice has launched an innovative partnership with Engagement Labs to help brands understand their online and offline impact.
View more

HDFC Bank retains top spot for a fifth year with 21% growth to $21.7 billion.
View more

Kantar Millward Brown research shows the most effective ads tell relatable stories that capture the joyful spirit of the event.
View more

Latest Stories

Thursday is the last date for posting Christmas cards, and on Friday we discover this year's Christmas Number One...

Total brand value rises 12% as Louis Vuitton retains top spot and Chanel takes second place.

As a festive bonus for our listeners, we discuss Kantar’s media predictions for the new year…

The latest Kantar Worldpanel data shows consumers are making fewer supermarket trips than in the heat of summer.

As Prime Minister May’s withdrawal agreement heads to parliamentary vote, the public is getting more concerned about the impact of Brexit.

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