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UK Insights

Brands

BrandZ China: Tencent is still most valuable Chinese brand

Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

BrandZ China
How do you actually deliver a stellar customer experience… that pays?

Kantar TNS analysis shows that businesses may think their CX is working – but it isn’t.

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Two thirds of UK consumers say ads are more intrusive than three years ago

Kantar Millward Brown’s 2018 AdReaction study finds that three quarters also find multimedia campaigns unmemorable.

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Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

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6 interesting facts about Chinese brands and consumers

As Chinese New Year celebrations are underway, we take a look at our insights around Chinese shopping habits, Chinese brand-building and perceptions from across the world.

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A is for awesome adverts: Amazon, Argos and Aldi produce most impactful Christmas ads

2017’s most effective ads combine great storytelling that connects emotionally, with relevant and motivating messaging, says Kantar Millward Brown.

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From The Archive

Work with governments has revealed a better approach to new product development that takes societal good into account.
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Winners of Kantar’s Information is Beautiful awards showcase powerful data viz as part of BrandZ Italy rankings
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Luxury dominates inaugural BrandZ Top 30 Most Valuable Italian Brands ranking, accounting for 34% of total Brand Value at $28.9 billion.
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How can improvised comedy help marketing departments be more creative, innovative, successful and fun, and work better together?
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Latest Stories

Some of the findings from a Lightspeed survey on our expectations of technology suggest Britain is optimistic about downloading memories as well as cloning humans… but not living forever.

The value of the skincare category has grown 2% but people aren’t buying more, according to Kantar Worldpanel data.

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

A Kantar TNS survey has revealed that young people in particular are prepared to embrace new ways of paying.

Kantar presents some interesting stats about who is reading what in the UK…

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