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UK Insights

Brands

BrandZ: The world’s 75 most valuable retail brands are worth $339 billion more than last year

Amazon still holds the title of World’s Most Valuable Global Retail Brand.

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Advertisers believe they’re avoiding gender stereotypes... but consumers disagree

Very few ads present positive role models for either gender, finds Kantar's AdReaction: Getting Gender Right report.

UK AdReaction Getting Gender Right_EDIT_EXTERNAL vfinal - 24.1.19
The future of marketing to women

There are some significant cultural shifts that will change how advertisers connect with women, finds Kantar Consulting.

FlyPosters_Multitudes
The most chosen brands in the UK this year

What are consumers using, buying, eating and drinking… and what can brands learn?

shopping basket
The 2018 BrandZ™ UK Top 75 brands are worth a combined £205 billion

Innovative brands perform better than rivals as new food and drink names enter BrandZ™ most valuable UK brands ranking.

BrandZ UK Launch
REPORT: Brands are still failing to connect with women in meaningful ways

Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar's WhatWomenWant? research.

whatwomenwant report
From The Archive

More than half of UK consumers feel apathetic towards advertising and three quarters see the same ads over and over again, finds Kantar report.
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Latest report shows apparel and retail sectors are facing a challenging climate.
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How do you spot market changes earlier than other businesses, and respond more quickly?
View more

Italian luxury brands dominate the ranking contributing nearly 40% of the Top 30’s value.
View more

Latest Stories

We met Sophie Galvani, Global Brand VP for Dove, at Cannes Lions, to discuss the new things they are doing to connect with customers.

Live from Cannes Lions, Jane Ostler asks Dominique Davis and Neil Waller what works and what doesn’t in influencer marketing.

At Cannes Lions, P&G’s Hesham Tohamy talks about what purpose means to him, and how it is brought to life in the feminine care business.

With the advent of new paid video streaming services, will consumers adopt multiple subscriptions?

We look at the future of the changing health and beauty industry.

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