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UK Insights


Advertisers believe they’re avoiding gender stereotypes... but consumers disagree

Very few ads present positive role models for either gender, finds Kantar's AdReaction: Getting Gender Right report.

UK AdReaction Getting Gender Right_EDIT_EXTERNAL vfinal - 24.1.19
BrandZ Top 30 Most Valuable Italian Brands grow 14% in total value

Italian luxury brands dominate the ranking contributing nearly 40% of the Top 30’s value.

BrandZ Italy
The future of marketing to women

There are some significant cultural shifts that will change how advertisers connect with women, finds Kantar Consulting.

Iceland’s ‘Rang-tan’ is the most powerful ad of Christmas 2018 – despite being banned from TV

Kantar Millward Brown’s annual study finds consumers respond better to simple Christmas stories than blockbuster ads

The 2018 BrandZ™ UK Top 75 brands are worth a combined £205 billion

Innovative brands perform better than rivals as new food and drink names enter BrandZ™ most valuable UK brands ranking.

BrandZ UK Launch
REPORT: Brands are still failing to connect with women in meaningful ways

Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar's WhatWomenWant? research.

whatwomenwant report
From The Archive

More than half of UK consumers feel apathetic towards advertising and three quarters see the same ads over and over again, finds Kantar report.
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Latest report shows apparel and retail sectors are facing a challenging climate.
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How do you spot market changes earlier than other businesses, and respond more quickly?
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Technology and engineering dominate BrandZ™’s Most Valuable German Brands ranking
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Gabriella Ekelund, VP Corporate Brand Communications at leading hygiene and health company Essity, talks all things corporate branding.

In the week of Good Friday and Easter Sunday, what else is going on in the UK and beyond?

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