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UK Insights

Brands

Advertisers believe they’re avoiding gender stereotypes... but consumers disagree

Very few ads present positive role models for either gender, finds Kantar's AdReaction: Getting Gender Right report.

UK AdReaction Getting Gender Right_EDIT_EXTERNAL vfinal - 24.1.19
Where does marketing fit within the C-suite and the boardroom?

Industry experts discuss the importance of marketing representation on the C-suite, and what marketers can do to get there.

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The future of marketing to women

There are some significant cultural shifts that will change how advertisers connect with women, finds Kantar Consulting.

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Iceland’s ‘Rang-tan’ is the most powerful ad of Christmas 2018 – despite being banned from TV

Kantar Millward Brown’s annual study finds consumers respond better to simple Christmas stories than blockbuster ads

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The 2018 BrandZ™ UK Top 75 brands are worth a combined £205 billion

Innovative brands perform better than rivals as new food and drink names enter BrandZ™ most valuable UK brands ranking.

BrandZ UK Launch
REPORT: Brands are still failing to connect with women in meaningful ways

Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar's WhatWomenWant? research.

whatwomenwant report
From The Archive

Technology and engineering dominate BrandZ™’s Most Valuable German Brands ranking
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Was the razor brand’s ‘attack’ on toxic masculinity a shrewd move or a misstep?
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Total brand value rises 12% as Louis Vuitton retains top spot and Chanel takes second place.
View more

Disruptive ‘new giants’ rank alongside iconic brands in the first BrandZ™ Top 30 Most Valuable Dutch Brands report.
View more

Latest Stories

It's another week of prizegiving: time for the BRIT Awards and the Oscars.

As we celebrate World Radio Day (13 Feb), we look at how the medium has evolved and why it still represents a useful channel for brands.

The February Brexit Barometer from Kantar Public also shows how people say they would vote if a new referendum was held.

London Fashion Week begins, it's World Radio Day and of course we celebrate St Valentine's Day.

As plant-based diets receive plenty of press and social media attention, how do shopping and consumption habits compare?

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