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UK Insights


Netflix, Amazon and Alibaba contribute to biggest ever rise in BrandZ™ Top 100 Most Valuable Global Brands

Total brand value increases by a record 21% ($750 billion), to reach $4.4 trillion, while Vodafone remains at no.1 in the UK rankings.

The most chosen FMCG brands in the UK

Kantar Worldpanel’s 2018 UK Brand Footprint Ranking launches today, showing that top brands make our lives healthier, happier, and easier

shopper brand footprint
BrandZ China: Tencent is still most valuable Chinese brand

Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

BrandZ China
Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

6 interesting facts about Chinese brands and consumers

As Chinese New Year celebrations are underway, we take a look at our insights around Chinese shopping habits, Chinese brand-building and perceptions from across the world.

A is for awesome adverts: Amazon, Argos and Aldi produce most impactful Christmas ads

2017’s most effective ads combine great storytelling that connects emotionally, with relevant and motivating messaging, says Kantar Millward Brown.

From The Archive

The latest Kantar Media DIMENSION report emphasises a need for greater creativity and standardised measurement.
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Lightspeed shows how to design surveys people actually want to take – so you can believe the responses.
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Work with governments has revealed a better approach to new product development that takes societal good into account.
View more

Kantar TNS analysis shows that businesses may think their CX is working – but it isn’t.
View more

Latest Stories

They called it puppy love… Kantar Media data reveals who owns dogs in the UK and therefore how brands can reach their pawfect audience.

From World Cup fixtures to business results, we present a preview of the week ahead.

With World Blood Donor Day tomorrow, many are encouraged to reflect on potential life-saving actions.

1.5m more UK adults are drinking gin than 4 years ago. So what’s happened?

Research powered by Kantar Public finds that 1 in 50 Brits could not afford basics in the previous month.

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