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UK Insights

Brands

Marketers continue to struggle with integrated campaigns

Fewer than one in five marketers are very confident in their ability to integrate data for insights, impacting the ability to measure and prove ROI.

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The 2018 BrandZ™ UK Top 75 brands are worth a combined £205 billion

Innovative brands perform better than rivals as new food and drink names enter BrandZ™ most valuable UK brands ranking.

BrandZ UK Launch
The most chosen FMCG brands in the UK

Kantar Worldpanel’s 2018 UK Brand Footprint Ranking launches today, showing that top brands make our lives healthier, happier, and easier

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Netflix, Amazon and Alibaba contribute to biggest ever rise in BrandZ™ Top 100 Most Valuable Global Brands

Total brand value increases by a record 21% ($750 billion), to reach $4.4 trillion, while Vodafone remains at no.1 in the UK rankings.

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38% of UK connected consumers ‘dislike advertising’

The latest Kantar Media DIMENSION report emphasises a need for greater creativity and standardised measurement.

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6 interesting facts about Chinese brands and consumers

As Chinese New Year celebrations are underway, we take a look at our insights around Chinese shopping habits, Chinese brand-building and perceptions from across the world.

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From The Archive

Kantar Analytics Practice has launched an innovative partnership with Engagement Labs to help brands understand their online and offline impact.
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HDFC Bank retains top spot for a fifth year with 21% growth to $21.7 billion.
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Kantar Millward Brown research shows the most effective ads tell relatable stories that capture the joyful spirit of the event.
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Australia’s first-ever BrandZTM Top 40 Most Valuable Oz Brands ranking has seen finance brands lead the way, coupled with a strong showing from retailers and telecom providers.
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Latest Stories

Visit the exhibition in London, celebrating the best of the last 100 years of marketing to women.

The latest grocery market share data from Kantar Worldpanel shows UK consumers returned to comfort food in September.

Folder Media co-founder Matt Deegan shares his wisdom on the audio landscape, and how marketers must evolve alongside it.

Fewer than one in five marketers are very confident in their ability to integrate data for insights, impacting the ability to measure and prove ROI.

Kantar Health data shows that there is still a reticence around reporting depression and anxiety – and that this can have very negative health impacts.

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