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UK Insights

A new way of visualising BrandZ data

Kirsty Cooke

UK Editor

Brands 09.03.2018 / 10:00

Kantar_data_visualisation-BrandZ-Italy

Winners of Kantar’s Information is Beautiful awards showcase powerful data viz as part of BrandZ Italy rankings

This week saw the launch of the inaugural BrandZ Ranking of the most valuable brands in Italy. BrandZ is the world’s largest brand equity database and it has taken a deep dive into the performance of Italian brands for the first time in 2018.

The ranking underlined some of the most recognisable aspects of Italian brands, with a number of luxury brands featuring in the Top 30 and several other brands powered by craftsmanship and expertise, including Barilla, Ferrari and Fendi, featuring in the list.

This Italian commitment to high quality design and concern with simplicity were also showcased in a new visualisation of BrandZ data produced by Density Design, the research lab within the Design Department of the Politecnico di Milano. The animated data visualisation helped to unpack the various measures that are used to calculate the Vitality Quotient of the high performing brands, and encouraged guests at the event to explore further and understand what had contributed to the high performance of the various brands.

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The visualisation revealed key trends, such as the importance of clear Purpose to brand value in brands around the world.

Density Design were winners of multiple awards at the Kantar Information is Beautiful Awards in 2017 and so were natural partners for this event in Milan. Bringing clarity and excitement to the data encouraged guests at the event to ask deeper questions around how each brand succeeded.

Emma Whitehead, Creative Director at Kantar, comments: ‘Kantar’s sponsorship of the Information is Beautiful Awards is a sign of our commitment to clarity and engagement in data delivery. Bringing together one of the award winners and a key group of major clients was a wonderful moment of connection.’

Source : Kantar, Kantar Millward Brown

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