Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

A new way of visualising BrandZ data

Kirsty Cooke

Head of Digital Content, UK

Brands 09.03.2018 / 10:00


Winners of Kantar’s Information is Beautiful awards showcase powerful data viz as part of BrandZ Italy rankings

This week saw the launch of the inaugural BrandZ Ranking of the most valuable brands in Italy. BrandZ is the world’s largest brand equity database and it has taken a deep dive into the performance of Italian brands for the first time in 2018.

The ranking underlined some of the most recognisable aspects of Italian brands, with a number of luxury brands featuring in the Top 30 and several other brands powered by craftsmanship and expertise, including Barilla, Ferrari and Fendi, featuring in the list.

This Italian commitment to high quality design and concern with simplicity were also showcased in a new visualisation of BrandZ data produced by Density Design, the research lab within the Design Department of the Politecnico di Milano. The animated data visualisation helped to unpack the various measures that are used to calculate the Vitality Quotient of the high performing brands, and encouraged guests at the event to explore further and understand what had contributed to the high performance of the various brands.

Kantar _ALL_still _01263

Kantar _ALL_still _01643

The visualisation revealed key trends, such as the importance of clear Purpose to brand value in brands around the world.

Density Design were winners of multiple awards at the Kantar Information is Beautiful Awards in 2017 and so were natural partners for this event in Milan. Bringing clarity and excitement to the data encouraged guests at the event to ask deeper questions around how each brand succeeded.

Emma Whitehead, Creative Director at Kantar, comments: ‘Kantar’s sponsorship of the Information is Beautiful Awards is a sign of our commitment to clarity and engagement in data delivery. Bringing together one of the award winners and a key group of major clients was a wonderful moment of connection.’

Source : Kantar, Kantar Millward Brown

Editor's Notes

For regular insights from across the Kantar group, sign up to our newsletter.

Latest Stories

Louise Agran, CMO at the Racing Post, tells us about her role in making big changes at the publishing company.

We brought all our expertise together at the BFI for a fantastic client day… so what did we reveal?

Do marketers even know what “AI” is capable of? Dr Natalia Efremova discusses this hot topic.

We look at the impact that leaving the EU will have on retailers and consumers.

Perry Nightingale returns to discuss the challenges of measuring creativity, and why it matters.

Related Content